eWORK 2000 - European Telework Week

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New Ways to Work 2000European Telework7.5 European Assembly on Telework 2000 - London, September 13 to 15, 20007 th European Assembly on Telework and New Ways of WorkingTelework 2000 continued to develop themes presented by previous European Assemblies, but with theemphasis on the practical application of flexible working schemes. Practical solutions were presented for:• Managing a remote workforce• Managing change• Remote training and re-skilling• Introducing new technology• Internal communications• New E-business• Corporate social responsibility in a 24-hour societySession highlights:Work is Changing-the Future is Now: A brief presentation on how technology is changing the way we workand how we can adapt to maximise the benefits led onto teleworking and the roles of business, government,and society. This session ‘set-up’ the framework of the conference with presentations by politicians and amedia personality.The Corporate Competitive Advantage to Flexible Working: This session discussed the rationale behindthe use of telecommuters and freelancers, how they are best utilised to create advantages for corporations. Itasked questions related to the main business drivers behind the use of flexible working scenarios, whichcompanies will benefit from flexible programmes, and how to convince corporate Europe of the advantages ina changing market.Government Leads by Example and Encourages Change in How we Work: This session includedsuccessful government case studies on flexible working schemes with regard to the governmental departmentsthemselves, aswell as the broader impacts on communities as a result of flexible working i.e.: traffic,pollution, taxation, parking.EU.COM: Making it Work in Corporate Europe-Incentives for Change (taxation, productivity, etc.):Can government effectively encourage positive change ? This session discussed and offered suggestions forpractical vehicles of encouraging government and corporations to adopt flexible working schemes.New Business: Are some e-businesses falling into the trap of setting up conventional workplaces andstructures ? This session discussed the mechanics of setting up in e-business and how to link it into flexibleworking. What tools will you need? How do you go about marketing your business? How do you break intothe market, and begin to attract clientele? What are the advantages of e-business which will push you ahead ofyour competitors in the marketplace?- 132 -
New Ways to Work 2000European TeleworkGeneral Assembly: Breaking the Mould: During this session, Stelios Haji-Iaonnu gave us insight on thechanging attitudes in the marketplace towards working, and how to branch out into less traditional ways ofdoing business. This session was motivational, and encouraged the delegates to think ‘outside the box’ aboutnew ways of working and promoting their business.Breakout Sessions were held on: The Free Agent Nation; E-Work and Corporate Responsibility; SocialInclusion and Equal Opportunity; and Re-Engineering for Home and Office.The second General Assembly was concerned with Successfully Managing Change and Transition: Howdoes a corporation adopt a flexible-working scheme? What are the key messages to send to employees? Whatare the key points to address to ensure a successful transition into flexible working?Breakout Sessions concerned: A Vision for Management; New Equipment and Technology; DistributedOrganisations; Virtual Training, Re-Skilling and Education.The third General Assembly addressed the Transport Debate: Transport is a widely debated issue, whichcan be directly and positively influenced by telecommuting. Two views exist of the impact of telework on ourtransport and planning systems. On one hand telework will reduce our need to travel and will re-balanceregional employment and housing on the other 'hypermobile' people freed up from any sense of local identitywill create urban sprawl and endless travel. The object of the session was to give government food for thoughton telework as a component in the transport/planning mix and organisations some future view on how theyshould plan their logistics.Breakout Sessions concerned Corporate Case Studies; A Call Centre Case Study; A Financial ServicesCase Study; and a Government Case Study: These sessions provided an in-depth study of (a)corporation(s)/institutions who have made a successes of flexible working financially, operationally, andwithin their workforces. The object of the sessions was to present applicable information for organisationswanting to follow suit.Following a tour of the Manpower and BT Dome Exhibitions, Peter Cochrane of BT gave us insights intopossibilities for working in the future. He introduced some concept technology, and explored how these newtechnologies might affect our work-styles and life-styles in the future.In association with the main conference, there were:• The Siemens Teleworking Excellence Award for a large or medium sized organisation who hassuccessfully implemented new working practices and has delivered real benefits.• BT-Workstyle Consultancy Group workshops to learn from a range of case studies and situations whatorganisations can do to ensure a flexible working initiative is implemented successfully.- 133 -
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eWORK 2000 - European Telework Week

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