eWORK 2000 - European Telework Week

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New Ways to Work 2000European TeleworkMITEL was competing against two entries from France Télécom. Jérome Bergerot introduced the company'spackage of services for remote working (including videoconferencing and document sharing), collectivelymarketed as Boogie. When the votes were cast, however, the Telework Award went to France Télécom fortheir second entry. This was the telework trial which operated successfully in Lannion, Britanny, during partof 1998, when an employee of a locally based electronics company was able to work two days a week fromhome. The trial made use of the broadband communications possibilities available through the emergingADSL technology, and was combined with telephone and videoconferencing links using Internet protocol.Best telework example in a large organisationFrance Télécom tried to repeat its success in a second Awards category, that of the best telework example in alarge organisation, with PC Nomade, its training and management package for remote sales staff.Also shortlisted was the Swedish National Energy Administration for its extensive telework programme, whichnow covers 127 of the organisation's 167 staff. The opportunity to telework from home (which is subject to aformal agreement on issues such as insurance, training and hours of working) was introduced following thecreation of the Administration in 1998 and its relocation to the town of Eskilstuna, 130 kms west ofStockholm. Teleworking staff have the opportunity to work from home for a maximum of three days a week.The Award in this category was won, however, by Danish insurance company Danica. As Hubert Jensenexplained, Danica has recently undertaken a major restructuring of its administration, focusing on customerservice delivery. The company has routed calls previously handled by 57 offices to four call centres, enablingit to close almost forty sites. It has also equipped 150 of its 260 sales staff with ISDN lines at home, enablingthem to operate effectively away from a conventional office base.Best telework initiative supporting the disadvantagedA Danish initiative was also successful in this category. The New Pathways project in Næstved Kommuneoffers access to distance learning courses for local people suffering social exclusion, including the unemployedand early retired. The project, which has IBM and trade union federation HK among its partners, is focused onthree Open Data Centres.Also shortlisted for this category were Online, a project providing information on employment and trainingopportunities for disabled people coordinated from Manchester, England, and the Periphera project, a EUfundedinitiative which among other things has developed a virtual call centre for disabled people in Hasselt,Belgium.Best supporting public administrationThe commune of Naples took this Telework Award, for its Telework and Local Development project. AsSalvatore di Maio, speaking at the awards event for the authority, pointed out, Naples currently suffers a veryhigh unemployment rate, 42%. The telework initiative includes a municipal teleservices centre.The region of Bages in central Catalunya, which has its own telework development programme TeletreBages,was also shortlisted for the Award. The project, which is a joint public/private initiative, aims to developtelework ('teletreball' in Catalan) in Bages, an old industrial region based originally on textiles.A third strong contender for this Award came from the Nord-Rheinland Westfalia state of Germany, where theTeleskop scheme has been providing a telework information service for small and medium-sized enterprises.Best contribution to public awareness- 162 -
New Ways to Work 2000European TeleworkDenmark completed a very successful year by taking a third European Telework Award, when TeleDanmarkwon the award for best contribution to public awareness. The company has been running a campaign topromote the idea of telework, which has included the publication of a telework guide (also available on theInternet). Also shortlisted in this category was the recent Dutch study which has looked at the possibility ofteleworking reducing traffic congestion in the Amsterdam/Utrecht/The Hague triangle. The study, whichinvolved surveying the commuting patterns of 10,000 people from 55 companies, attracted considerable TVand press coverage in the Netherlands.Also competing in this category for the award was the UK specialist magazine All About Working FromHome, which as its name suggestes is specifically focused on the information needs of home-based workers.Best telework example in an SMEIf the European Telework Awards attract entries from major corporate enterprises, the event also offers aplatform for innovative small enterprises to promote themselves and their work. Shortlisted for the category ofbest telework example in an SME were the Italian employment services agency Ali and an IT venture inNorrbotten in Sweden's far north. The Award went, however, to the Work-Global ICT facilitation service inthe Scottish Western Isles. Donnie Morrison of Work-Global described how telework was providingemployment opportunities for people living in these beautiful but remote islands- 163 -
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