eWORK 2000 - European Telework Week

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New Ways to Work 2000European TeleworkMain activities in 2000The creation and maintenance on the web of the Spanish Telework Association which grew form a fewmembers to over one thousand, and the existence of three telework lists, one maintained by the SpanishNational Contact (NC), have done much to make this concept understood, discussed and even practisedbeyond the usual topics.The Network of European Telework Associations was also a result of NCs efforts, and the exchange ofexperiences and information among ETD team members have allowed the Spanish NC to reach a visibility andauthority that would have been impossible otherwise. As a result, over one hundred articles, interviews,conferences and debates that were published or held in fifteen main cities have helped make telework afamiliar concept at national level during the period 1997 to 1999.The Telcard project which initiated in Spain in 1997, resulted in the issuing of two sets of telephone cardsbearing the ETW logo by the local telephone company.A link between the national telework pages and the ETW site has brought many enquiries about the teleworkweek and the telework awards. As a result Spain took part in this European contest and one of the 98 awardswas won by a Spanish institution.The Public Relation office contracted in Spain by Martech International to promote the ETW98 worked handin hand with the Spanish NC. As a result 36 articles were published in as many newspapers and trademagazines.The NC participated in a large number of courses on telework, organised by several universities and otherinstitutions as well as public administrations.The Spanish NC also collaborated in debates, conferences and courses organised by the Spanish partners ofmany European supported projects under ADAPT, NOW, ADIR, HORIZON, involving training forhandicapped and women especially in rural communities.AET has been invited by three Italian Institutions, including the Italian Telework Association, to become theSpanish partner in other U.E. sponsored projects to be presented under the fifth framework programme.As a result of being a member of ETD, the Spanish NC was able to obtain a large grant (150.000€) for theAET (Asociación Española de Teletrabajo) under the DDI programme supported by the Ministry of Economy. This project consists of investigating and stimulating the demand of telework in the tourist sector. It alsoincludes the definition of the competencies related to the information society that will allow SMEs to use adatabase of competencies kept by AET to promote flexible work for its members.The Spanish NC has also been very active in promoting the INTERNET Fiesta in 1999. A site was createdand maintained by AET for that purpose. Over four hundred enquiries and messages were received and sentfollowing several thousand hits. At one point, because of the link to the European Fiesta site, Spanish hitswere second highest in numbers of hits from all countries.Many events took place and press articles and radio or TV interviews made this event front page news.The NC learned much form the assistance at European Congresses (Telework and IST). The up to dateinformation concerning telework and the progress of the NTICs was extremely useful as promotional materialon the Spanish scene.- 96 -
New Ways to Work 2000European TeleworkETD impactETD impact in Spain has been particularly strong in the way of awareness and dissemination of informationvia the media (press, radio, television), the academic and other communities.To a lesser but still important degree, contacts have been established with the public administration at nationaland regional level.The creation of a national telework association and the maintenance of a Spanish web site with muchinformation from 1996 through 1999 has been an important source of references, as attest over 30.000 visitsand a very large number of enquiries, followed by articles, interviews and participation in many publicsgatherings and conferences.Most important has been the collaboration between national telework pages and the central ETO telework sitewhich has become a world class reference for telework. Many enquiries made at the ETO site have beentransferred to the local national facilities for personal attention.Another durable success of the ETD project has been the gradual creation of a network of Teleworkassociations which have joined an international ring, laying the ground for future cross-border collaborations.The participation of representatives of the TCA, AFTT and the Italian Association into Spanish conferencesis another proof of this cross border co-operation as a result of the ETD network.The amount of information exchanged between the various countries was extremely useful to support thedissemination of the best practices and also to pinpoint the differences and delays in certain areas, to measurethe position of each individual country and to indicate necessary corrections.The telcard project initiated in Spain in 1997, and well supported by the ETD Network, particularly in Italy,France, Belgium, Denmark and Sweden and Portugal in 1998, has resulted in a promotion of the EuropeanTelework Week on over four and a half million telephone cards in those six countries. The amount of freepublicity contributed by the telephone companies which joined the campaign, as a result of the efforts of theETD team, is equivalent to around four hundred and fifty thousand Euro at market value for commercialpublicity on the same support.Telework has been an ideal topic for focusing attention. Even though straightforward telework has notdeveloped as much as expected in terms of flexible work and new jobs, it is in the dissemination of all theaspects of the Information Society that the full results of ETD should be measured.This topic has remained constantly in the news and has helped attract attention towards other phenomenonsuch as e-mail and INTERNET. The expectation of job creation through telework has opened the way formany courses on telematics and other applications of electronic data processing, which in turn have resultedinto a better preparation of the Spanish public for living and working in the Information Society. Thus manyproducts and services have been sold and there is no doubt that many jobs have been created indirectly due tothe promotion of telework.Finally the amount of expertise gained by the ETD team and the group-work effect put in practice should offerfurther opportunities as the ongoing change gains momentum.- 97 -
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eWORK 2000 - European Telework Week

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