eWORK 2000 - European Telework Week

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New Ways to Work 2000European TeleworkAnnex 2: EUROPEAN TELEWORK WEEK '99European Telework Week `99 - Nov. 1st to Nov. 8 th 1999 - Final ReportThis consolidated Final Report has been produced by Andrew Bibby (www.andrewbibby.com) from reportssubmitted by rapporteurs from France, Italy, Germany and Scandinavia and from his own reports of events inthe UK and Belgium. Wherever possible, brief summaries have been added of telework related events in otherEuropean countries not covered by rapporteurs’ reports, where information has been available from othersources (for example, the Internet). Unfortunately, information from Spain, Portugal, Greece, Denmark andLuxembourg was not available.The report begins with a summary of the major international event held during European Telework Week, andis completed by a report on the European Telework Awards which have become an established part of ETWevents. The awards ceremony was held this year in Brussels on Friday November 5th.European Telework Week was held in 1999 from Monday November 1st – Monday November 8th.It will be seen from this report that European Telework Week attracted a wealth of activities, from Levi inFinnish Lapland to the historic town of Matera in southern Italy. Over thirty individual events are featuredbelow, including high-profile national conferences, academic seminars, training events, press conferences andlocal economic development initiatives. In some countries, virtual events were also staged, making using ofthe capabilities of on-line communications technologies and the Internet.9.1 European Telework Week: National and regional eventsFranceTelework.com conferenceIn France, the focus of European Telework Week was the two-day conference Telework.com, held onNovember 4 th and 5 th in the bright new congress centre of Porte Maillot in Paris.The conference attracted about a hundred participants, and included both people who were themselvesteleworking and others (including journalists and researchers) with a professional interest in the issue. Theevent was organised by the Association Française du Télétravail et des Téléactivitiés (AFTT) in conjunctionwith professional conference organisers E.J. Krause & Associates, and was supported by the EuropeanCommission’s Information Society directorate-general.Massimo Mascoli, marketing director for Nokia France, stressed the importance which ‘nomadism’ wouldplay in work in the twenty-first century. Nokia, he said, talked less of the ‘information society’ and more of a‘mobile information society’. His firm foresaw the development of local area networks in the home, whichwould connect a range of home appliances able to access digital information. Five factors would influence thisdevelopment, he said: mobility, the internet, interactive TV, personalised shopping, and telework.- 154 -
New Ways to Work 2000European TeleworkFor Alain Béréziat, director of the telework project at France Télécom, distance working meant greaterautonomy. Telework allowed personal and professional life to be reconciled, he claimed. He explained thatFrance Télécom’s telework initiative had focused initially on the company’s salesforce, who needed to travel toclients’ premises. Two other categories of workers involved were those managers whose work involvedfrequent travel, and maintenance engineers.Jean-Marie Rouger, head of the telework project at the national electricity and gas utility company EDF-GDF, developed this point. Rouger, who himself teleworks, pointed out that an office which would cost25,000 euros a year in La Défense in Paris would cost only 3,000 in the rural area of Aveyron. Telework wasa way of decentralising work, of developing partnerships and of using resources better. He said he alsoappreciated saving 40% of the time previously spent in meetings.Jeremy Millard from the Danish Technological Institute presented the conference with the findings of recentresearch into telework uptake in Europe. According to Millard, nine million Europeans are now teleworking inone form or another. This figure includes home-based workers, self-employed, mobile workers and occasionalteleworkers. Across the European Union this represents an average of 6% of the workforce, he said. In theNordic countries, however, the take-up has been greater, and more than 10% of the workforce now telework.Telework.com demonstrated that telework, despite some remaining difficulties and resistance, is now comingof age in France. The conference’s second day (which was somewhat less well attended than the first) focusedon the internet economy. The internet, it was argued, has the ability to boost the uptake of telework byproviding a cheap and powerful communications medium for people who, by choice or necessity, are workingat a distance.United KingdomFlexible Work conferenceEuropean Telework Week was celebrated in an uncharacteristically low-key way this year in Britain, with arelatively small-scale one-day business conference on flexible working held in London.The Flexible Work 99 conference, held on Wednesday November 3rd, was more modest in its aims.Organised by business conference organisers SBIM, the event was held in a small suite of seminar rooms in aLondon hotel and attracted about fifty participants. The day included two workshop streams, one focusing onhuman resources and the other on facilities management issues associated with teleworkingOther workshops at the conference looked at broader management issues to consider when introducing flexibleworking, including legal issues and health and safety concerns. The conference concluded with a lively roundtablediscussion, with Professor James Woudhuysen, telework consultant Peter Thomson, Joanna Foster of theNational Work-Life Forum, and (via a telephone link with Utah) US telework expert Gil Gordon.BelgiumTelework conference, October 26thIn advance of the official launch of European Telework Week, a day event on telework Télétravail – Qu’enest-il réellement? was organised by the Brussels-based research and training organisation CRESEPT (Centredes Recherches et d’Etudes sur la Sécurité, l’Ergonomie et las Promotion des conditions de Travail). Thisevent was held on Tuesday October 26th.Events organised by the Belgian Telework Association- 155 -
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