eWORK 2000 - European Telework Week

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New Ways to Work 2000European TeleworkResults:Highly motivated and dedicated employees.Less illness and better retention of staff.A clear identity and pride in their company.ISO certification.Clear view on the critical success factors of teleworking.Side effects:Customers are inspired, and are imitating their workstyle.Customers are also involved in the email culture, especially before email was common.Teleconferencing culture and lower travel costs.Certification gives insight information about the quality of telework• The Electronic Highway Platform organisation is working with Isoc.nl and gemweb (an election websitewith frequently asked questions) to prepare for the provincial state elections (www.provincies.nl)• The Institute for Public and Politics issues a newsletter on new media containing a lot of information aboutrelevant websites, political online chat fora and initiatives to stimulate the use of the Internet(www.publiek-politiek.nl/nmbb)• A new tax regulation allows employers to pay a limited tax-free sum to compensate employed teleworkersfor costs associated with working at home up to 400 Euros per year.• Other forms of flexible working are well accepted and there is a general consensus about the need forcontinuing innovation in working methods.• A successful economy has led to skill shortages, providing the motivation for companies to embrace newmethods.• The established magazine Telewerken is now in its sixth year of publication.• The Netherlands has an open and caring society and is becoming established as a centre of competence inthe use of ICTs for social inclusion, notably ICT training and telework as a means of access to workopportunities for people with mobility problems. A new initiative is a school project which supports theelderly to learn about and use the electronic highway. This programme is very successful and is widelyused (www.human.nl/hv/nieuws/bemoei.htm)Constraints:• The high overall level of ICT investment conceals a very variable pattern, with relatively lower ICT use inGovernment and in small firms.• With a net shortage of IT skills, Year 2000 ICT preparedness and Euro implementation are inhibitingimplementation of other applications such as remote access to company systems and services.• Legislation and regulation are largely based on traditional home working and are, in some aspects,inappropriate for modern teleworkers.• As everywhere, management resistance and concerns are based on old-style "management by presence",with insufficient adoption of management by objectives and measurement of results.• The positive pressure for telework generated by road traffic congestion is balanced by the Netherlands'excellent public transport infrastructure, which is being enhanced by innovative use of ICTs to optimiseinformation and journey planning for citizens.Telework activities and results• The Telewerk Forum has supported more than 150 seminars addressed to both awareness raising andadvice giving.- 90 -
New Ways to Work 2000European Telework• The Ministry of Economic Affairs has published brochures about telework and other Information Societyapplications.• The Transport Ministry has led pilots and programmes promoting telework for employees as a means ofreducing car use and traffic congestion.• A feasibility study has been undertaken at 8 government departments to investigate the possibilities of workprocess innovation.• The union are publishing brochures about telework and organising seminars• For the first time collective labour agreements have telework as a part of their content.• IDC has published estimates and forecasts showing:1996 2000: unchangedenvironment2000: growthscenario2000:"disaster"scenario*Mobile workers 336,000 640,000 664,000 754,000Teleworkers 137,400 252,000 315,000 650,000* "Growth" assumes some additional government actions to promote or enable telework."Disaster" assumes a much more incisive set of actions triggered by (for example) aserious and prolonged traffic gridlock. The scale of difference indicates the importanceplaced on public policy action or inaction.• The Telewerk Forum has developed a comprehensive database of surveys which already numbers some 260items. A case study database is also under construction.• The annual Telewerk Award will be organised in november for the seventh time. There is a number ofweb sites presenting employment and contract work opportunities, including a proportion of teleworkabletasks.ConclusionsThe empirica report estimates that the current number of formal teleworkers is 285.000. Taking the broaddefinition of telework, including informal telework and the use of ICTs for mobile working, team working, callcentre work, etc., the number goes up to about 1,200,00 or over 18% of the workforce, probably Europe’shighest. This means that predicted growth is still on target, but considerable acceleration could still take placeif all the relevant policy initiatives were to come together.The Dutch Government sees itself as a "launch customer" for Information Society applications and furtherpositive actions could bring rapid take off. All the enablers are there in Holland - pressure from trafficcongestion, a flexible labour force, skill shortages and a generally high level of ICT take up. Concerns includelow use of ICTs among small firms and managerial resistance to new management approaches. Continuingpromotion, information provision and policy development is needed to capitalise on the excellent opportunities.Contact:Kitty de BruinNetherlands Telework Platformkitty.de.bruin@telewerkforum.nl- 91 -
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