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J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...

J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...

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Long Run Return on <strong>Equity</strong> Residual <strong>Inc</strong>ome ModelThe long run return on equity residual income model calculates the value<strong>of</strong> the firm by using a perpetuity equation that can be derived from the methods<strong>of</strong> the residual income model. Although it is a perpetuity, it is a very accuratemodel due to the key factors that are used to value the firm within this particularmodel. It links the cost <strong>of</strong> equity, long run return on equity, <strong>and</strong> long run growthon equity. Following is the model in respect to the J. C. <strong>Penney</strong> <strong>Company</strong>.Growth=.11ROE0.13 0.15 0.17 0.19 0.210.125 $26.68 $53.36 $80.04 $106.72 $133.40K e 0.13 $20.01 $40.02 $60.03 $80.04 $100.050.1361 $15.33 $30.67 $46.00 $61.33 $76.660.14 $13.34 $26.68 $40.02 $53.36 $66.700.145 $10.84 $22.87 $34.30 $45.74 $57.17ROE= .13Growth Rate0.09 0.1 0.11 0.12 0.130.125 $22.87 $24.01 $26.68 $40.02 $0.00K e 0.13 $20.01 $20.01 $20.01 $20.01 n/a0.1361 $17.36 $15.77 $15.33 $12.43 $0.000.14 $16.01 $15.01 $13.34 $10.00 $0.000.145 $14.55 $13.34 $11.43 $8.00 $0.00K e =.1361Growth Rate0.09 0.1 0.11 0.12 0.130.21 $52.09 $60.97 $76.66 $111.85 $262.420.19 $43.40 $49.89 $61.33 $87.00 $196.81ROE 0.17 $34.72 $38.80 $46.00 $62.14 $131.210.15 $26.04 $27.71 $30.67 $37.28 $65.600.13 $17.36 $16.63 $15.33 $12.43 $0.00Over Valued $94.24 Actual PPS (as <strong>of</strong> June 1, 2007)- $81.99120

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