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J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...

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Free Cash Flow Model WACC(AT) 0.0728 Kd 0.0551 Ke 0.13610 1 2 3 4 5 6 7 8 9 10 112006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Earnings $1,266 $1,342 $1,422 $1,508 $1,598 $1,694 $1,796 $1,903 $2,018 $2,139DPS (Dividends Per Share) 0.80 0.80 0.80 0.89 0.89 0.89 0.99 0.99 0.99 0.99 0.99Book Value <strong>Equity</strong> $4,288Cash From Operations $1,414 $1,498 $1,588 $1,684 $1,785 $1,892 $2,005 $2,125 $2,253 $2,388Cash Investments ($260) ($272) ($289) ($307) ($326) ($346) ($367) ($390) ($414) ($439) ($439)Book Value <strong>of</strong> Debt <strong>and</strong> Preferred Stock $8,385Annual Free Cash Flow 1,154 1,226 1,299 1,377 1,459 1,546 1,638 1,735 1,839 1,949PV Factor 0.920 0.846 0.778 0.716 0.658 0.606 0.557 0.512 0.471 0.433PV <strong>of</strong> Free Cash Flows 1,061 1,037 1,011 985 960 936 912 889 867 845Total PV <strong>of</strong> Annual Free Cash Flows $ 9,504Continuing (Terminal) Value Perpetuity Sensitivity <strong>Analysis</strong> -15567PV <strong>of</strong> Terminal Value Perpetuity $6,747 0.04 0.05 0.059 0.065 0.07Value <strong>of</strong> Firm $16,251 0.07 43.89 61.24 103.84 217.45 n/aBook Value <strong>of</strong> Liabilities $8,385 0.08 30.54 38.44 52 70.07 101.7Estimated Market Value <strong>of</strong> <strong>Equity</strong> $7,866 WACC BT 0.087 24.03 29.09 36.7 45.21 56.84Number <strong>of</strong> Shares 226 0.1 15.74 18.38 21.84 25.15 28.91Estimated Price per Share Jan 2007 $34.80 0.11 10.99 12.7 14.83 16.71 18.72Implied Share Price at June 1, 2007 $36.70Observed Share Price $81.99 94.29 69.69Initial WACC BT 0.0872 over underPerpetuity Growth Rate (g) 0.059146

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