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J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...

J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...

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Discount Dividends Model0 1 2 3 4 5 6 7 8 9 10 112006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017$ $ $ $ $ $ $ $ $ $Earnings1,266 1,342 1,422 1,508 1,598 1,694 1,796 1,903 2,018 2,139DPS 0.8 0.8 0.8 0.892 0.89 0.89 0.99235 0.99 0.99 0.99 0.99Book Value <strong>of</strong> <strong>Equity</strong> 4288PV Factor 0.880 0.775 0.682 0.600 0.528 0.465 0.409 0.360 0.317 0.279PV Dividends Year by Year $0.70 $0.62 $0.55 $0.54 $0.47 $0.41 $0.41 $0.36 $0.31 $0.28Total PV <strong>of</strong> Annual Dividends $4.64 30.5%Continuing (Terminal) Value Perpetuity Sensitivity <strong>Analysis</strong>PV <strong>of</strong> Terminal Value Perpetuity $10.59 69.5% Growth Rates 37.931Estimated Price per Share (Jan 2007) $15.23 100.0% 0.105 0.11 0.114 0.115 0.1175Implied Share Price at June 1, 2007 16.0625 0.118 25.91 41.34 77.77 102.06 587.81Observed Share Price $81.99 $94.29 $69.69 0.12 23.08 34.05 50.71 63.2 121.49Initial Cost <strong>of</strong> <strong>Equity</strong> 0.1361 over under Ke 0.1361 13.53 16.06 18.08 18.71 20.57Perpetuity Growth Rate (g) 0.11 0.15 11.36 12.17 12.98 13.21 13.850.16 10.18 10.71 11.22 11.36 11.74145

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