J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...
J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...
J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...
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company still using a private label credit card. In 2004, J. C. <strong>Penney</strong>experienced an increase in the use <strong>of</strong> its private label credit card, which explainsthe sudden deviation from the industry norm. Dillard’s had a private label creditup until 2004, when it sold its credit card company to GE Finance <strong>Company</strong>(Dillard’s 2007 10K), explaining the rapid increase in its ratio <strong>of</strong> net sales to cashfrom sales from 0.8:1 to 1:1. Overall, this specific ratio is supported by the J. C.<strong>Penney</strong> financial statements.56