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J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...

J. C. Penney Company, Inc. Equity Valuation and Analysis As of ...

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Cash Flows From Operating Activities/Net Operating <strong>As</strong>setsCFFO/NOA1.81.61.41.210.80.60.4JCPKSSDDSSSISMRT0.202002 2003 2004 2005 2006YearThe ratio <strong>of</strong> cash flows from operating activities to net operating assetslinks the cash flows from operating activities to a firm’s fixed assets, property,plant, <strong>and</strong> equipment. The higher the ratio the more income generated by thosefixed assets. Most companies in the department <strong>and</strong> discount segment <strong>of</strong> theretail industry have low ratios <strong>of</strong> CFFO/NOA due the practice <strong>of</strong> expensing largefixed assets like property <strong>and</strong> buildings instead <strong>of</strong> capitalizing them. Although,this is a questionable accounting practice, it is perfectly legal <strong>and</strong> widely used byfirms in this industry.64

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