/ФК ШАХТЕР/ГОДОВОЙ ОТЧЕТ \ FC SHAKHTAR/ANNUAL REPORT/

13// ФК ШАХТЕР/ ГОДОВОЙ ОТЧЕТ/ ФИЛОСОФИЯ ФК «ШАХТЕР»/ / FC SHAKHTAR/ ANNUAL REPORT/ FC SHAKHTAR’S PHILOSOPHY/Our visionTo be the ambassador of Ukrainian football in the world and of international football in Ukraine, ultimately driving the developmentof football culture in our countryOur missionTo redefine the boundaries and standards of excellence in footballOur valuesYouthWe believe in youth as a universal source of change, ambition and achievementWe believe it is the time in life when talent and ability can best be developed; this is why we enable the players in our Academyto achieve their full potential in football and in life.Football has a great influence on the beliefs and behaviour of young people, and we strive to set a good example through everything we doWe also believe in the youth of our country, in its potential and in the role of football as a source of prosperity, pride and unityLoyaltyOur history is a part of us, just as our future. And we are loyal to both our memories and our ambitions. We share these with our supporters,and will never betray their passionDeterminationWe are not afraid of thinking big. What others dream of, we believe in. And fight to the bitter end for.We cultivate team spirit as a means to share and reach any goal, and whatever we will achieve, we will never stopKnowledgeThere is always a better way to do things. We believe in knowledge as a driver of growth and development.We build our new history by expanding, cultivating and applying the knowledge and experience of generations of players and Club officials andlook for the best competences in every field from all corners of the worldOur Brand EssenceBeyond boundariesOur GoalTo be one of Europe’s top football clubswww.shakhtar.com