enhancing food security and physical activity for maori, pacific and ...

Enhancing Food Security and Physical Activity for Māori, Pacific and Low-income PeoplesDownstream• Reorient food promotions and advertising to healthy food ,eg, loss leaders; anddetermine the actual effect of promotions on food purchasing and consumption.• Investigate the feasibility of providing unit pricing information in all food storesand assess effect on consumer purchasing behaviour.• Locate budget supermarkets in low-income areas and/or provide transportsupport to budget supermarkets from low-income areas (see Chapter 4.3 oncommunity markets, community gardens, access and transport).• Evaluate availability and cost of healthy versus unhealthy foods by area-leveldeprivation and rural/urban location in New Zealand.• Further develop and expand the range of healthy private label products available.• Position affordable healthy foods in prime, strategic positions withinsupermarkets to promote their purchase• Develop individual food industry sector nutrition policies which address plannedactions in relation to provision and promotion of affordable healthy food.• Ensure that adherence by the food industry to the code of practice on advertisingto children and the Children’s Food Classification System is monitored• Explore opportunities for partnership with industry around food marketing andactivities for promotion of healthier food• Fast food industry to further develop healthier products and meal combinationsequivalent or lower in cost than unhealthy products, and consider implementingmenu nutrition labelling.Additional• Implement cooking skills interventions (see Chapter 3.1 on cooking skills).• Explore the feasibility of initiatives to reduce food waste.AcknowledgementsOur thanks to Maria Turley who provided content for the promotions section, andHelen Eyles who provided content for the fast food section.References1. Russell DG, Parnell WR, Wilson NC, Faed J, Ferguson E, Herbison P, et al. NZ Food:NZ People. Key results of the 1997 National Nutrition Survey. Wellington:Ministry of Health, 1999.2. Williden M, Taylor RW, McAuley KA, Simpson JC, Oakley M, Mann JI. The APPLEproject: An investigation of the barriers and promoters of healthy eating andphysical activity in New Zealand children aged 5-12 years. Health EducationJournal 2006;65(2):135-148.3. Popkin BM. Environmental influences on food choice, physical activity and energybalance. Physiology & Behavior 2005;86:603-613.4. Glanz K, Basil M, Maibach E, Goldberg J, Snyder D. Why Americans eat what theydo: taste, nutrition, cost, convenience, and weight control concerns as influenceson food consumption. Journal of the American Dietetic Association1998;98:1118-26.123