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Enhancing Food Security <strong>and</strong> Physical Activity <strong>for</strong> Māori, Pacific <strong>and</strong> Low-income Peoplesargue that this should be a legal obligation imposed on all credit providers, includingfringe lenders. 4 In addition, the Government should support mainstream banks byproviding incentives <strong>for</strong> providing financial services <strong>for</strong> low-income communities.Furthermore, banks could learn from the marketing techniques used by fringe lendersin order to attract low-income customers to their services. 9Some commentators point out the important role of community organisations, such ascredit unions <strong>and</strong> mutual societies, in facilitating access to short-term credit <strong>for</strong> lowincomeconsumers. 4 Kempson et al suggest that ‘unbanked’ people, people withoutaccess to a bank, might benefit from banking services delivered through thesecommunity services. 6 As such, in the UK the Department of Trade <strong>and</strong> Industrysuggested that, “one way of minimising the problem of over-indebtedness is to ensurethat low-income consumers have access to af<strong>for</strong>dable credit <strong>and</strong> that credit unionshave a role to play in this”. 4 Some of the mainstream banks in Australia are inpartnership with community organisations offering low interest loans, or financiallysupport no interest loan schemes. 4 Howell argues that ethical lending requirementsshould be imposed on all credit providers. 10 A number of studies suggest providingconsumer education to low-income consumers on interest rates, budgeting <strong>and</strong>finance in general so they could manage their money more efficiently. 3 7 8National ContextIn 2006, 185 companies were identified as fringe lenders; 94 percent offered cash orpersonal loans, 43 percent vehicle loans, 26 percent debt consolidation <strong>and</strong> 24percent pawn broking services. 11 Most fringe lenders are located in lower incomecommunities, particularly in South Auckl<strong>and</strong>. They publicise creatively to enticecustomers to make contact <strong>and</strong> advertise in at least one community or ethnicnewspaper. While exploring the fringe lending market in South Auckl<strong>and</strong>, the Ministryof Consumer Affairs found that Pacific consumers are disproportionallydisadvantaged.The research reported that the most common reason <strong>for</strong> borrowing by Pacificconsumers was to meet everyday household expenses, followed by purchasing largeitems such as cars <strong>and</strong> thirdly, borrowing to meet social <strong>and</strong> cultural obligations. Theauthors concluded that the current credit legislation is not protecting Pacificconsumers from the detrimental effects of fringe lenders. They argued <strong>for</strong> strongeren<strong>for</strong>cement to control the operations of fringe lenders, even if it means making creditharder to get. 2According to Dale, “there is a direct relationship between low-incomes <strong>and</strong> theproliferation of high-cost lenders <strong>and</strong> pawn shops”. 12 Mobile trucks selling clothes <strong>and</strong><strong>food</strong> on credit circulate in low-income neighbourhoods, loan companies have becomemobile selling door to door, <strong>and</strong> finance companies advertise heavily in the media <strong>and</strong>locate themselves around low-income neighbourhoods. Not surprisingly, the numberof fringe lenders in South Auckl<strong>and</strong> outnumbers the number of banks.Williams <strong>and</strong> O’Brien argue that there is a strong link between debt <strong>and</strong> poverty. . Theirresearch highlights the role of the fringe lending market in trapping low-income peoplein debt <strong>and</strong> the impact of debt on families. 13 Valins suggests a number of policies thatNew Zeal<strong>and</strong> could consider to tackle debt: legislation <strong>and</strong>/or guidelines <strong>for</strong> theconsumer credit industry; improving access to af<strong>for</strong>dable credit; improved policies <strong>for</strong>private companies (such as credit <strong>and</strong> utility companies); education <strong>and</strong> financialliteracy strategies, <strong>and</strong> money advice services. 14Finsec’s 2008 report, Fairness in Lending, proposed re<strong>for</strong>m <strong>and</strong> regulation to thefinancial sector by establishing a lending code <strong>and</strong> code of social responsibility <strong>for</strong> all45

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