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Enhancing Food Security and Physical Activity for Māori, Pacific and Low-income PeoplesDownstream• Reorient food promotions and advertising to healthy food ,eg, loss leaders; anddetermine the actual effect of promotions on food purchasing and consumption.• Investigate the feasibility of providing unit pricing information in all food storesand assess effect on consumer purchasing behaviour.• Locate budget supermarkets in low-income areas and/or provide transportsupport to budget supermarkets from low-income areas (see Chapter 4.3 oncommunity markets, community gardens, access and transport).• Evaluate availability and cost of healthy versus unhealthy foods by area-leveldeprivation and rural/urban location in New Zealand.• Further develop and expand the range of healthy private label products available.• Position affordable healthy foods in prime, strategic positions withinsupermarkets to promote their purchase• Develop individual food industry sector nutrition policies which address plannedactions in relation to provision and promotion of affordable healthy food.• Ensure that adherence by the food industry to the code of practice on advertisingto children and the Children’s Food Classification System is monitored• Explore opportunities for partnership with industry around food marketing andactivities for promotion of healthier food• Fast food industry to further develop healthier products and meal combinationsequivalent or lower in cost than unhealthy products, and consider implementingmenu nutrition labelling.Additional• Implement cooking skills interventions (see Chapter 3.1 on cooking skills).• Explore the feasibility of initiatives to reduce food waste.AcknowledgementsOur thanks to Maria Turley who provided content for the promotions section, andHelen Eyles who provided content for the fast food section.References1. Russell DG, Parnell WR, Wilson NC, Faed J, Ferguson E, Herbison P, et al. NZ Food:NZ People. Key results of the 1997 National Nutrition Survey. Wellington:Ministry of Health, 1999.2. Williden M, Taylor RW, McAuley KA, Simpson JC, Oakley M, Mann JI. The APPLEproject: An investigation of the barriers and promoters of healthy eating andphysical activity in New Zealand children aged 5-12 years. Health EducationJournal 2006;65(2):135-148.3. Popkin BM. Environmental influences on food choice, physical activity and energybalance. Physiology & Behavior 2005;86:603-613.4. Glanz K, Basil M, Maibach E, Goldberg J, Snyder D. Why Americans eat what theydo: taste, nutrition, cost, convenience, and weight control concerns as influenceson food consumption. Journal of the American Dietetic Association1998;98:1118-26.123
Enhancing Food Security and Physical Activity for Māori, Pacific and Low-income Peoples5. Turrell G, Kavanagh AM. Socio-economic pathways to diet: modelling the assocationbetween socio-economic position and food purchasing behaviour. Public HealthNutrition 2006;9(3):375-383.6. Monsivais P, Drewnowski A. The Rising Cost of Low-Energy-Density Foods. Journalof the American Dietetic Association 2007;107(12):2071-2076.7. Putnam J, Allshouse J, LS K. US Per capita food supply trends: more calories, refinedcarbohydrates, and fats. Food Review 2003;25:2-15.8. Statistics New Zealand. Hot off the Press: Household Economic Survey Year Ended30 June 2007. Wellington: Statistics New Zealand, 2007.9. Statistics New Zealand. Food Price Index: January 2009. Hot Off the Press.Wellington: Statistics New Zealand, 12 February 2009.10. Reserve Bank of New Zealand. A3 Incomes and prices: Available from:http://www.rbnz.govt.nz/statistics/econind/a3/data.html?sheet=2. Accessed 19February 2009, February 2009.11. East and Bays Courier. Struggling families pressure foodbank: Available from:http://www.stuff.co.nz/auckland/local-news/1758666/Struggling-families-pressurefoodbank.Accessed March 2009, 3 March 2009.12. Taranaki Daily News. More people need food bank help as prices stay high:Available from: http://www.stuff.co.nz/taranaki-daily-news/news/751486.Accessed Mach 2009, 2008.13. Ni Mhurchu C, Ogra S. The price of healthy eating: cost and nutrient value ofselected regular and healthier supermarket foods in New Zealand. The NewZealandMedicalJournal 2007;120(1248):http://www.nzma.org.nz/journal/120-1248/2388/.14. Food Industry Accord. The Health of our Nation: the New Zealand Food IndustryAccord: Available from: http://www.fig.org.nz/downloads.php. Accessed 19February 2009.15. World Health Organization. Global strategy on diet, physical activity and health. FiftyseventhWorld Health Assembly: World Health Organization, 2004:WHA57.17.16. Barling D. Food supply chain governance and public health externalities: upstreampolicy interventions and the UK State. Journal of Agricultural and EnvironmentalEthics 2007;20:285-300.17. Hawkes C. Promoting healthy diets and tackling obesity and diet-related chronicdisease: what are the agricultural policy levers? Food and Nutrition Bulletin June2007;28(2 Suppl):S312-22.18. Smith M, Signal L. Global influences on milk purchasing in New Zealand -implications for health and inequalities. Globalization andHealth;5(1):doi:10.1186/1744-8603-5-1.19. Traill WB, Arnoult MHP, Chambers SA, Deaville ER, Gordon MH, John P, et al. Thepotential for competitive and healthy food chains of benefit to the countryside.Trends in Food Science and Technology 2008;19(5):248-254.20. Givens DI. Session 4: Challenges facing the food industry in innovating for healthImpact on CVD risk of modifying milk fat to decrease intake of SFA and increaseintake of cis-MUFA. Proceedings of the Nutrition Society 2008;67(4):419-427.21. Golan E, Unnevehr L. Food product composition, consumer health, and public policy:Introduction and overview of special section. Food Policy 2008;33(6):465-469.22. Plant & Food Research. New potato technology saves growers thousands of dollars:Available from: http://www.plantandfood.com/news/new-potato-technologysaves-growers-thousands-of-dollars.php.Accessed 26 March 2009, 2009.124
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