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Enhancing Food Security and Physical Activity for Māori, Pacific and Low-income PeoplesThe potential role of the food industryInterventions Actors Timeframe*Consider whether the best way forward for improving the affordability of healthyfood is through industry leadership, developing collaborations between the foodindustry and public health and creating a shared agenda, or governmentregulation.Ministry of Health (MOH),Food Industry, Public HealthAssociationMediumUndertake a comprehensive review of the food supply chain looking atupstream, midstream and downstream factors in order to identify howcumulative food costs are incurred and areas where costs or profitability couldbe manipulated to favour healthy over less healthy foods.Ensure initiatives related to the development or availability of healthy foods arenot just focused on premium products and consideration is given to providingaffordable healthier products.Invest in research across the entire food chain in order to ensure an integratedfocus on health and economic outcomes for the New Zealand market.Support continued product reformulation to make staple foods eaten by allsocio-economic groups healthier, reflecting dietary guidelines.Implement proportional pricing in order to make smaller food packages moreaffordable. This could also have the advantage of decreasing overconsumptionfrequently associated with bulk buying.Relevant governmentdepartments such as NewZealand Food SafetyAuthority (NZFSA), MOH,FSANZ, Ministry ofConsumer Affairs, Ministry ofFisheries, Ministry ofAgriculture & ForestryFood industry, Ministry ofResearch, Science andTechnology, Ministry ofForeign Affairs and TradeMinistry of Research,Science and TechnologyFood industry, NationalHeart Foundation, FSANZ,MOHFood industryImmediateImmediateLongImmediateMediumReorient food promotions and advertising to healthy food, eg, loss leaders; anddetermine the actual effect of promotions on food purchasing and consumption.Food industry, Food andGrocery Council (FGC),Advertising StandardsAuthority, CAANZ, ResearchorganisationsImmediate217
Enhancing Food Security and Physical Activity for Māori, Pacific and Low-income PeoplesInvestigate the feasibility of providing unit pricing information in all food storesand assess effect on consumer purchasing behaviour.Locate budget supermarkets in low-income areas and/or provide transportsupport to budget supermarkets from low-income areas (see Chapter 4.3 oncommunity markets, community gardens, access and transport).Evaluate availability and cost of healthy versus unhealthy foods by area-leveldeprivation and rural/urban location in New Zealand.Further develop and expand the range of healthy private label productsavailable.Position affordable healthy foods in prime, strategic positions withinsupermarkets to promote their purchaseDevelop individual food industry sector nutrition policies which address plannedactions in relation to provision and promotion of affordable healthy food.Ensure that adherence by the food industry to the code of practice onadvertising to children and the Children’s Food Classification System ismonitored.Explore opportunities for partnership with industry around food marketing andactivities for promotion of healthier foodFast food industry to further develop healthier products and meal combinationsequivalent or lower in cost than unhealthy products, and consider implementingmenu nutrition labelling.Implement cooking skills interventions (see Chapter 3.1 on cooking skills).Explore the feasibility of initiatives to reduce food waste.FGC, food industryFood industry, local andregional councils, LocalGovernment NZUniversities and researchorganisationsFood industryFood industryFood industryMOHDHBs, MOHFood industry, MOH, FSANZMOH, Ministry of Education,Te Puni Kokiri, TertiaryEducation CommissionFood industry, NZFSA,Ministry of Fisheries, Ministryof Agriculture and ForestryMediumLongImmediateMediumImmediateImmediateImmediateImmediateMediumMediumMedium218
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