ARCHITECTURE

1964
1967
1970s
ject field (with ‘real estate’ as an ill-defined mutation)
was well defined at its origin in the early post WWI
era; that it has become substantially dismembered and
has lost identity, if not status in academic circles; that
our institutions of higher learning are failing to meet
a social need for trained professional analysts properly
prepared to deal with urban problems; and that
the time has come to constitute this subject in a form
like unto its original concept and to consolidate and
integrate, on our campuses, the processes and facilities
which are essential to sound training and productive
research into the economic problems of urban land.” 20
developments in the field
Academic organizations and journals devoted to real
estate start to formally develop by 1964. The American
Real Estate and Urban Economics Association
(AREUEA) is founded at the meeting of the Allied
Social Science Association (ASSA) as part of an articulated
need for more information in the fields of
real estate development, planning, and economics.
To date, the ASSA acts as the academic organization
for real estate faculty. 21 Meetings of the ASSA
included gatherings for the American Economic
Association, American Marketing Association, and
other groups. AREUEA sponsors the journal Real
Estate Economics. Before this time, some faculty
had attended conventions of the National Association
of Real Estate Boards, later National Association
of Realtors. 22
real estate education
David T. Rowlands, University of Pennsylvania:
“Identification of real estate as a distinct discipline
would contribute mightily to acceptance as one of the
more worthwhile fields of functional specialization.
Sharper delineation of the discipline than is customarily
made is needed, particularly in distinguishing it
from the fields of regional science and city planning.” 23
developments in the field
In the 1970s (and into the 1980s), universities including
University of Georgia, Georgia State University,
University of Florida, University of North Carolina,
and University of California, Berkeley begin offering
1972
1976
1976
doctorates to students whose projects had real estate
focus areas. 24
Texas A&M University establishes the Masters of
Real Estate Development (MRED) Degree in its
Mays Business School.
real estate education
James A. Graaskamp, University of Wisconsin:
“Since the objectives of the administrative process
are frequently established by major events and value
judgments beyond the control of business, it is necessary
to sensitize the student to the correct interpretation
of the broad social constraints of the business enterprise
as well as the best administrative techniques
of objective and/or problem solving administration.
. . . [P]lanning schools teach that the developers are
Philistines, while business schools have tended to . . .
the effect that public planners are naïve, fascist, and
without techniques to plan. . . . Real estate as a special
application of a cash cycle enterprise is returning to
legitimacy as field of interest appropriate to the School
of Business. However, real estate enterprise manufactures
the physical terrarium of our society over time
and such enterprise, public or private, is the ultimate
client for all physical and environmental designers.
Perhaps a contemporary real estate program could
have its home base in either a School of Physical Design
or a School of Business Administration, so long
as it was permitted to be inductive, multidisciplinary,
and problem solving.” 25
Jerome Dasso, University of Oregon: “Real estate
education desperately needs a clear image and strong
leadership to become firmly established as a field
of study at the university level. This is true of real
estate education in the broad sense (which includes
law, architecture, engineering, planning, and business)
as well as the more narrow sense of business
and professional real estate education. . . . Real estate,
real estate administration, or the real estate process,
just do not project a clear image. If a clear image can
be developed, business and professional education in
real estate should enjoy a promising future. Perhaps
the present crop of real estate professors can develop
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