ARCHITECTURE
artofinequality_150917_web
artofinequality_150917_web
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3.4.1<br />
702 North The Strand, Oceanside, CA<br />
David Lucas describes his rendering style as the “fine<br />
arts approach,” drafting with pen and ink and applying<br />
watercolor by hand. For him, the difference between<br />
his approach and a more photorealistic one is<br />
that photorealistic renderings risk giving the client<br />
a false sense of reality that produces expectations<br />
that may not be met. Watercolors, on the other hand,<br />
maintain a certain level of ambiguity that does not<br />
produce the same expectations. Furthermore, photorealistic<br />
images may suggest that the project is already<br />
completed, removing a sense of ownership or<br />
individuality from a potential buyer who wishes to<br />
build a project to their own specifications. 4<br />
project<br />
office<br />
type<br />
size<br />
image by<br />
client<br />
process<br />
purpose<br />
time frame<br />
software<br />
fee<br />
ownership<br />
702 North The Strand (Oceanside, CA); residential<br />
Lucas Art Works (New Kensington, PA)<br />
Rendering and Visualization<br />
2 employees<br />
Lucas Art Works, 2007<br />
Robert Sachs, developer<br />
Several perspective views are presented to the client<br />
for feedback and adjustments before the rendering<br />
is drawn; minor cosmetic changes are made<br />
afterward in Photoshop<br />
Community approval, approval with California<br />
Coastal Commission. Image supplemented with<br />
site analysis and photographs, architectural plans<br />
and elevations, summary of relevant development<br />
criteria<br />
30 days<br />
3D model (SketchUp), 2D rendering (pen/ink and<br />
watercolor), post-processing (Photoshop)<br />
$900; price varies based on project and client (firsttime<br />
vs. returning)<br />
Lucas Art Works owns the image but the architect<br />
owns the design; image cannot be sold by Lucas Art<br />
Works to others<br />
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