2014.01.15 - Milliken Design Guidelines

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Overall Recommendations Enhance – Distinguish - Sustain Chapter 3: Recommendations 8 Step 1.2 Develop a marketing campaign to use the new logo and call to action to help raise awareness and interest in the downtown core businesses, shops, events and services. Begin by advertising the existing offerings within the downtown core, but look to expand the marketing efforts to attract new businesses and redevelopment projects as well. Responsibility: • Milliken Staff • Consultants (brand implementation/graphic design) Resources Needed: • Funds for Printing Advertisements • Consultant Fees to Facilitate Brand Implementation Workshop • Staff Time to Oversee Process & Implementation A marketing campaign grounded in the “Come ‘Round” call to action creates both a memorable and flexible tool to market downtown Milliken
Overall Recommendations Enhance – Distinguish - Sustain Color-coding the brand will help distinguish the variety of experiences and attractions Milliken has to offer, and can also be used in the downtown signage and wayfinding elements Chapter 3: Recommendations 9
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TOWN OF MILLIKEN DOWNTOWN DESIGN GU
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A Message Regarding the September 2
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Guiding Principles The Design Guide
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Contents of the Design Guidelines D
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Chapter 1: Introduction Design Guid
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Design Guidelines Process Project P
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Community Outreach Phase I: Existin
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Business owner-specific questions:
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Milliken is currently perceived as
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Project information handouts were t
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Downtown Milliken Impression Survey
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Downtown Milliken Impression Survey
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Downtown Milliken Impressions - Sur
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Heritage House Survey Responses Gra
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Chapter 1: Introduction Project inf
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Chapter 1: Introduction After the o
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Visual preference imagery was chose
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During the second Community Open Ho
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Branding/Identity Workshop Event Da
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Community Outreach Phase III: Recom
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CHAPTER 2 EXISTING CONDITIONS CHAPT
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Existing Conditions Project Area Ch
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Existing Conditions Land Use Chapte
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Existing Conditions Broad Street -
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CHAPTER 4 IMPLEMENTATION PLANS CHAP
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Implementation Action Plan Plan - F
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Implementation Plan - First Year 4
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Implementation Action Plan Plan - F
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Implementation The Plan Vision - 20
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Implementation Plan - 2015-2018 5
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2014.01.15 - Milliken Design Guidelines

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