2014.01.15 - Milliken Design Guidelines

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Chapter 1: Introduction One-On-One Stakeholder Interview Results: Themes and Impressions There were several strong themes and impressions that arose from the initial stakeholder interview process. This preliminary feedback established both the positive opportunities of potential improvements, as well as some of the potential challenges facing the Design Guidelines process. Opportunity Challenges Downtown stakeholders are engaged, motivated and committed to developing and championing a shared community vision for downtown Milliken. Both merchants and city staff are enthusiastic about the Town’s future and feel that the timing for this project is right. Nearly all of the business owners we spoke with were genuinely excited about the Town’s future and expressed their willingness to pitch in and help out where needed. Small improvements have the opportunity to make a big impact. Merchants repeatedly mentioned that their customers really took note of small improvements (ie. Heart to Heart’s benches and flowerbeds, the vet clinic’s façade improvements and lighting). Nearly everyone we spoke with said that the downtown holiday lighting made a real impact on the overall look and feel of Main Street. Existing annual events are well attended and regarded positively by the downtown community. Business owners and residents reported enjoying and supporting – through financial donations and/or volunteer hours – several annually occurring events, like Beef and Bean Days, Festival of Lights, National Night Out and the Halloween Party hosted at the Middle School. Presence of rich, cultural diversity. The Town’s population includes a strong Hispanic/Latino segment, and one of the downtown merchants with the most longevity is a Mexican grocery store/carniceria owner that recently expanded his footprint to include a bar/restaurant area. Beyond a now defunct Cinco de Mayo celebration, little seems to have been done to engage Milliken’s significant minority population. 8
Milliken is currently perceived as only a commuter or “pass-through” town. Main Street is also a state highway that is designed to move traffic through downtown Milliken as quickly as possible. With large supplies of more affordable, suburban housing options - but few retail, restaurant or service options - many stakeholders described the Town as a “bedroom community” with no unique draw to encourage interaction beyond one’s neighborhood. Lack of vision for the downtown, as well as a lack of identity for the community at large. No strong identity or shared community values were mentioned during stakeholder meetings. Without the presence of an authentic, stakeholder-supported vision, improvements to the Town’s infrastructure and public aesthetic are likely to feel out of context and disjointed. Low awareness among community members about what businesses, services and amenities currently exist. Main Street was aptly described as “closed off”, “private” and to some extent unwelcoming. Tall fences block outdoor patio areas, some storefronts are cluttered and intimidating, and as one former business owner put it “the biggest challenge that Milliken faces is getting people to turn their heads”. Business turnover is extremely high. Both current business owners and town staff reported that there is high turnover in downtown businesses. Merchants were unified in their opinion that bringing more businesses to Milliken would help revitalization efforts the most (ie. coffee shop, ice cream/dessert parlor and grocery). Downtown Milliken is in need of repair, upkeep and general maintenance. Overall, Downtown Milliken was described as “rundown”, “dirty” and “outdated”. Merchants reported that improvements to the streetscape – bringing back outdoor benches, filing empty flower pots and repurposing/cleaning up vacant storefronts and empty lots – would go a long way to improving the community’s overall image. Little to no engagement with community beyond downtown, especially in the residential areas. Beyond the more senior populations, not a lot of resident participation has been reported at past open houses. There has also been little to no engagement of minority communities despite the Hispanic/Latino community’s large population in Milliken. Chapter 1: Introduction 9
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CHAPTER 4 IMPLEMENTATION PLANS CHAP
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Implementation Plan - 2015-2018 5
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2014.01.15 - Milliken Design Guidelines

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