The-Slight-Edge
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invest in Yourself 149<br />
<strong>The</strong> Japanese took Deming’s <strong>Slight</strong> <strong>Edge</strong> teachings about simple little<br />
disciplines in improving quality, compounded them over time, and in less than a<br />
decade they blew the much larger, richer and more powerful industry leader (the<br />
United States) out of the water. So far out of the water, in fact, that the top-selling<br />
car in America for years was the Honda.<br />
It wasn’t that the Americans didn’t improve. <strong>The</strong> 1983 Chevy was clearly<br />
superior to the 1973 Chevy. But General Motors kept looking for those big<br />
breakthroughs, while the Japanese kept making little, seemingly insignificant<br />
improvements which, compounded over time, enabled them to steal the spotlight<br />
in what was once almost exclusively an American car show. <strong>The</strong> Japanese had major<br />
automotive breakthroughs, too, but they were the result of their <strong>Slight</strong> <strong>Edge</strong> strategy.<br />
In the 1990s, the American auto industry made quite a comeback: great cars,<br />
record sales and profits. It was a stunning turnaround, and what turned it around<br />
were our automakers finally embracing the teachings of W. Edwards Deming: that<br />
a commitment to developing and sticking to a <strong>Slight</strong> <strong>Edge</strong> strategy will absolutely,<br />
positively send you to the top.<br />
Plan, do, review (and ready, fire, aim!) creates a structure and support system<br />
for continuously improving. It’s the strategy of constant course correction. You<br />
may have heard the expression, “It’s not how you plan your work, it’s how you<br />
work your plan.” Not quite. A <strong>Slight</strong> <strong>Edge</strong> strategy means doing both at once—<br />
one tiny, course-correcting step at a time.<br />
<strong>The</strong> <strong>Slight</strong> <strong>Edge</strong> is the process. You choose which way it goes: up with the<br />
five percent, or down with the other ninety-five percent. You don’t just make that<br />
choice once and then say, “Ahh, I’m finished, now I’m all set.” You make that<br />
choice moment to moment to moment—and keep making it, every month and<br />
every day, for the rest of your life.<br />
Each new moment will present you with a new <strong>Slight</strong> <strong>Edge</strong> choice to be made.<br />
Before long it will become natural and automatic, but when you first begin, it will<br />
require your constant awareness.<br />
You have to choose to make the <strong>Slight</strong> <strong>Edge</strong> work for you—moment by<br />
moment, one step at a time. Remember the rocket to the moon.<br />
Is it easy to do? Yes. Is it easy not to do? Of course. If you don’t do it, will your<br />
life collapse? No—not today. But that simple error in judgment, compounded<br />
over time, will pull you down the failure curve, absolutely and irrevocably, no<br />
questions asked. Unless you accept the wealthy man’s third gift—the choice—<br />
and keep on accepting it, day by day and moment by moment.<br />
Learning Through Modeling<br />
Earlier I mentioned that there are three principal types of learning. We’ve<br />
examined the first two (learning through study and learning through doing) and