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The-Slight-Edge

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Turning Your Dreams into Reality 167<br />

Until one is committed there is always hesitancy, the chance to draw back,<br />

always ineffectiveness. Concerning all acts of initiative (and creation), there is one<br />

elementary truth, the ignorance of which kills countless ideas and splendid plans;<br />

that the moment one definitely commits oneself, then Providence moves too. All<br />

sorts of things occur to help one that would never otherwise have occurred. A<br />

whole stream of events issues from the decision, raising in one’s favor all manner<br />

of unforeseen incidents and meetings and material assistance, which no man<br />

could have dreamt would have come his way.<br />

I have learned a great respect for one of Goethe’s couplets:<br />

Whatever you can do, or dream you can, begin it.<br />

Boldness has genius, power and magic in it.<br />

— W. H. Murray, <strong>The</strong> Second Himalayan Expedition<br />

A whole stream of events ... which no man could have dreamt would have come<br />

his way. That strikes me as a very good description of how our German sales force<br />

came into being.<br />

Don’t try to figure out the whole race. Just figure out where to put your foot<br />

for the starting line. Just start. <strong>The</strong> result looks incredibly complex, but it’s not;<br />

it never is. It’s always the simple little things that take you there.<br />

Everything you do, every decision you make, is either building your dream<br />

or building someone else’s dream. Every single thing you do is either leading you<br />

away from the masses—or leading you away with the masses! Every single thing<br />

you do is a <strong>Slight</strong> <strong>Edge</strong> decision.<br />

Our strategy for opening Germany seemed so ridiculously simple. What<br />

made the difference was that we did it every day. Did we have success in Germany<br />

after one day, one week, even one month? Of course not. We had nothing ... just a<br />

few names. And suddenly one day, those few names had blanketed Europe with<br />

a financial empire.<br />

Just like the water hyacinth.<br />

KEY POINTS OF CHAPTER 11<br />

<strong>The</strong>y are the four universal truths of reaching for a big dream.<br />

For a goal to come true:

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