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TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

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<strong>TDC</strong> <strong>Group</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />

“The best-performing incumbent telco in<br />

Europe by 2012 measured on value creation,<br />

customer satisfaction...<br />

As a result of productivity gains, cost improvements and<br />

divestment of non-core assets, <strong>TDC</strong> has significantly<br />

improved its reported EBITDA margin. From being at the<br />

bottom among European peers in 2006 to reaching a<br />

European high of 41.6% at year-end <strong>2011</strong>.<br />

Average TSR over the period outperformed both peers<br />

and the Danish C20 stock index.<br />

EBITDA margin %<br />

28.8<br />

#11<br />

2006 2007 2008 2009 2010 <strong>2011</strong><br />

Peers: Telekom Austria, Telecom Italia, France Telecom, KPN, Swisscom,<br />

Telefonica, Telenor, TeliaSonera, Belgacom, Deutsche Telekom, Elisa.<br />

Average TSR 2006-<strong>2011</strong> %<br />

3.8%<br />

31.8<br />

33.9<br />

6.3%<br />

36.3<br />

41.2 41.6<br />

11.2%<br />

#1<br />

European telco Danish C20 index <strong>TDC</strong><br />

benchmark<br />

Peers: Belgacom, BT, Deutsche Telekom, Elisa, France Telecom, KPN, Hellenic<br />

Telecommunication, Portugal Telecom, Swisscom, Telecom Italia, Telefonica,<br />

Telekom Austria, Telenor, TeliaSonera.<br />

Source: Bloomberg<br />

Launched in Q2 2009, the TAK customer satisfaction<br />

programme has been a key element in changing <strong>TDC</strong><br />

from a product/technology-centric to a customer-centric<br />

organisation. <strong>TDC</strong> continues to have a clear focus on<br />

improving customer experiences and has managed to lift<br />

customer satisfaction considerably.<br />

Efforts to decrease the number of unacceptable<br />

customer experiences have also been in focus.<br />

Customer satisfaction Index score<br />

67<br />

71<br />

2009 2010 <strong>2011</strong><br />

Unacceptable customer<br />

experiences Index, Q1 09=100<br />

96<br />

75<br />

2009 2010 <strong>2011</strong><br />

72<br />

64<br />

18

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