TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011
TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011
TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011
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<strong>TDC</strong> <strong>Group</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />
“The best-performing incumbent telco in<br />
Europe by 2012 measured on value creation,<br />
customer satisfaction...<br />
As a result of productivity gains, cost improvements and<br />
divestment of non-core assets, <strong>TDC</strong> has significantly<br />
improved its reported EBITDA margin. From being at the<br />
bottom among European peers in 2006 to reaching a<br />
European high of 41.6% at year-end <strong>2011</strong>.<br />
Average TSR over the period outperformed both peers<br />
and the Danish C20 stock index.<br />
EBITDA margin %<br />
28.8<br />
#11<br />
2006 2007 2008 2009 2010 <strong>2011</strong><br />
Peers: Telekom Austria, Telecom Italia, France Telecom, KPN, Swisscom,<br />
Telefonica, Telenor, TeliaSonera, Belgacom, Deutsche Telekom, Elisa.<br />
Average TSR 2006-<strong>2011</strong> %<br />
3.8%<br />
31.8<br />
33.9<br />
6.3%<br />
36.3<br />
41.2 41.6<br />
11.2%<br />
#1<br />
European telco Danish C20 index <strong>TDC</strong><br />
benchmark<br />
Peers: Belgacom, BT, Deutsche Telekom, Elisa, France Telecom, KPN, Hellenic<br />
Telecommunication, Portugal Telecom, Swisscom, Telecom Italia, Telefonica,<br />
Telekom Austria, Telenor, TeliaSonera.<br />
Source: Bloomberg<br />
Launched in Q2 2009, the TAK customer satisfaction<br />
programme has been a key element in changing <strong>TDC</strong><br />
from a product/technology-centric to a customer-centric<br />
organisation. <strong>TDC</strong> continues to have a clear focus on<br />
improving customer experiences and has managed to lift<br />
customer satisfaction considerably.<br />
Efforts to decrease the number of unacceptable<br />
customer experiences have also been in focus.<br />
Customer satisfaction Index score<br />
67<br />
71<br />
2009 2010 <strong>2011</strong><br />
Unacceptable customer<br />
experiences Index, Q1 09=100<br />
96<br />
75<br />
2009 2010 <strong>2011</strong><br />
72<br />
64<br />
18