TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

of life of the individual patients as well as significantly
reducing healthcare expenditures.
In 2011, TDC supported a number of concrete telemedicine
projects partly by providing Telemedicine Subscriptions
(tailor-made broadband solutions) and through integrated
solutions. For example, with 'Project Fast Track' we have
developed an integrated video-communications solution
(including broadband connection) for outpatients at Kolding
hospital suffering from recently diagnosed type-2 diabetes.
This solution allows patients to communicate with
healthcare personnel at the hospital from their home via a
video link.
TDC also participated in a project with Hjørring Municipality,
where iPads in the residents' rooms at old people's homes
and in the private homes of elderly people are to provide
better service and dialogue between these citizens and
employees in elder care. TDC provided mobile-data
subscriptions for each iPad to ensure a 24-hour open line
between the citizens and healthcare staff.
While the extent of TDC's activities within telemedicine has
not been as great as hoped for in 2011, we expect the trend
of growing use of telemedicine to accelerate in 2012,
boosted especially by a large-scale government project in
Denmark (Clinical Integrated Home Monitoring). At TDC, we
will seek to continue contributing to this development with
our experience, resources and competences in order to
improve patient experiences and optimise the use of
healthcare resources.
Customer trust and safety
TDC Group Annual Report 2011
TDC’s ambition
Because our customers are naturally among our most
important key stakeholders, since 2009 TDC has applied
the 'TAK' concept (Take responsibility for the customer),
which ensures improved customer satisfaction and is part
of TDC’s general ambition. We also wish to take
responsibility for ensuring that our customers feel safe
when using our products and generally have confidence in
TDC.
When it comes to increasing customers' satisfaction,
security and confidence, dialogue with customers is a vital
tool. We therefore always seek to engage in dialogue at eye
level with our customers – based on their needs and
expectations.
Actions, results and objectives
Safe use of TDC products
In 2011, TDC initiated a three-year cooperation project with
the Danish Road Safety Council featuring campaigns that
focus on safe use of mobile phones in traffic. With this
project, TDC wished to proactively take joint responsibility
for ensuring safe use of our products. When the campaign
was evaluated in 2011, 65% of the respondents were aware
of the campaign, which had made a positive impression on
the vast majority.
TDC also helped initiate the 'Digital mirror' project involving
a large school campaign aimed at increasing pupils’
awareness of the risks and dilemmas associated with the
use of the internet and social media, and initiating
discussions on these subjects. With this campaign, TDC
contributed actively towards ensuring that young people
are well-prepared to use digital media securely and safely.
Finally, in 2011, we maintained our high safety level for our
internet-based and mobile services, including TDC's general
spam and virus filters that stop approximately 270 million
spam e-mails every month before they reach our
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