TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

customers’ inboxes. 4 We also continued to offer advice and
information on IT security to our customers through our
security portal.
Improved customer dialogue
In 2011, we continued expanding our proactive dialogue
with customers through social media such as Facebook and
Twitter, where we invite customers and Danes in general to
give us feedback on products, etc. The contact through
these media is continuously increasing, and in 2011 the
number of people posting that they 'like' TDC on Facebook
increased from 2,600 to approximately 22,000. We keep
these followers informed of new initiatives and products as
well as providing service updates. In 2012, we will be
launching new initiatives in the social media, including
increased use of videos, e.g. to help customers get off to a
good start with their products.
In 2011, a special initiative on customer dialogue featured
more guidance in the use of smartphones under the
heading 'Kom godt i gang' ('Off to a good start'). In 20 of
our TDC Shops across Denmark, customers can now book a
free training session. They are given a general introduction
on how to set up and start using apps, e-mail and surf the
internet on their phones. Since nearly three out of four
mobile phones currently sold by TDC are smartphones, we
thus take responsibility for ensuring our customers enjoy
full use of the many functions offered by these products -
with more satisfied customers as a result.
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4 Compared with 2010, TDC saw a downward trend in the number of spam mails, which
is part of an international trend, most probably due to the closure of several so-called
'botnets'.
Climate and environment
TDC Group Annual Report 2011
TDC’s ambition
At TDC, we constantly work to minimise our impact on the
climate and environment, both in terms of impacts from our
own activities and those of our customers when using TDC
products. We do so due to our joint responsibility for the
environment, and because it helps save valuable resources.
We not only work to become more environment-friendly inhouse.
We also use our size and business potential to help
and encourage others to be better at caring for the
environment and the climate. Telephony, internet and video
conferencing can often replace long car and plane journeys,
and our products can enable society at large to act in a
more environment-friendly manner. For these reasons,
environmental concerns have had high priority throughout
TDC for many years.
Actions, results and objectives
In 2011, we revised our key target for reducing CO2
emissions significantly because by the end of 2010, we
were far ahead of our original target for 2014, as
technological advances had far exceeded expectations in
2007.
With 2010 as a baseline, we have therefore decided to aim
for a 40% reduction of CO2 emissions by 2020. This target
is in line with the most recent – and ambitious - climate
goals from both the EU and the Danish government. In
order to achieve our ambitious target, we have
implemented a number of large projects in-house. For
example, we work systematically to ensure that our
traditional telephony platforms are closed down and turned
off as our customers migrate to other solutions.
Externally, we take responsibility for our customers by
signing a number of 'Codes of Conduct' that stipulate
requirements for equipment that we buy from suppliers,
and which is placed at customer premises. These products
may contribute to society as a whole by reducing CO2
emissions by up to 15% by 2020. These reductions are
supported by on-going technological developments.
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