TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

Red Cross for vulnerable population groups in Denmark.
This will be implemented primarily by involving TDC's core
competences and resources within communication
technology to create new opportunities for contact and
networks for these groups.
The Danish Cancer Society
TDC has worked with the Danish Cancer Society for several
years on a campaign using SMS texting to reduce
incidences of skin cancer through information on sun
protection. We have also worked together concerning
research into mobile radiation in the context of the
COSMOS project, which collects information on the longterm
effects of mobile radiation from a number of countries.
In 2011, TDC raised funds for the Danish Cancer Society by
selling small 'cord controllers' for headphones and
headsets shaped as the Society's logo. These practical cord
controllers were sold in the TDC Shops, and the funds were
donated in full in advance to the Danish Cancer Society.
TDC Group Annual Report 2011
Denmark's Collection
As in previous years, TDC contributed towards setting up
and holding ‘Danmarks Indsamling’ (Denmark's Collection);
a nationwide event that raises funds for specific
humanitarian purposes and development projects. TDC
employees volunteered and TDC technology was
contributed free of charge for the fundraising event, which
involves collection donations made by SMS and phone calls.
In January, TDC therefore played a vital role in collecting
more than DKK 87m for young people in Africa.
Due to the acute drought and famine affecting the Horn of
Africa, an extraordinary fundraising event was held in
August 2011 under the heading 'Africa Now!'. TDC
supported this event with technology and volunteer
employees in the same way as for 'Denmark's Collection'. A
total of DKK 110m was raised for the disaster victims.
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