TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

Consumer
2011 at a glance
• Consumer acquired Onfone in May 2011 and thereby
added a company with strong market momentum and a
strong brand to its diversified brand portfolio.
• TDC launched a 4G product in October 2011 covering ten
of the largest cities in Denmark and 29% of the
population.
• Consumer introduced TDC Rate and a new mobile
portfolio (‘Pak selv’ and other packages), which were well
received.
• New TV apps were launched, giving customers the
opportunity to access news, TDC Play and 100 films as
part of their subscription on their TVoIP solution.
• The success of the multi-play product TDC HomeTrio
continued with 29k new customers in 2011.
About Consumer
Consumer is the leading supplier of telecommunications in
the residential market in Denmark. Consumer connects
TDC Group Annual Report 2011
friends, family and small businesses all over Denmark
through landline telephony, internet, TVoIP and mobility
services. Consumer addresses the entire market spectrum
from no frills to premium with its diversified and strong
brand portfolio: Telmore, Onfone, M1, Fullrate and TDC
brand. This multi-brand strategy is the key to fulfilling the
different customer segments’ needs.
Consumer offers a range of different products and services
from prepaid cards to unique product offerings. The
bundled multi-play products, TDC HomeDuo and TDC
HomeTrio are particularly popular.
Consumer’s ambition is to give customers access to
everything, regardless of time, place and device. Today,
Consumer offers functionalities such as video on demand
(VoD), TV pause functions, online backup of files with
HomeDisk (access via PC, TV or mobile phone) and remote
surveillance solutions. Furthermore, Consumer focuses on
helping customers to use their smartphones and has
therefore introduced a smartphone on-boarding
programme.
Consumer meets customers online through its Call Centres
and in TDC Shops, depending on customer preferences.
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