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TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

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towards greater gender equality in society. Naturally, the<br />

'Father's Hug' scheme is also available to homosexual<br />

parents, as all employees enjoy the same parental leave<br />

options.<br />

Finally, in <strong>2011</strong>, <strong>TDC</strong> has also continued its cooperation<br />

with the Specialists, an enterprise that employs people with<br />

autism spectrum disorders who solve special tasks for <strong>TDC</strong><br />

with a zero error tolerance level. <strong>TDC</strong> has cooperated with<br />

the Specialists since 2004, when the enterprise was<br />

founded by a former <strong>TDC</strong> employee.<br />

Employee well-being and motivation<br />

Over the past five years, general employee satisfaction has<br />

increased considerably. In <strong>2011</strong>, <strong>TDC</strong> <strong>Group</strong> achieved an<br />

overall employee satisfaction score of 79 points (80 for<br />

<strong>TDC</strong> domestic), which represented a significant increase<br />

compared with 2010. These impressive results are due to<br />

many initiatives, e.g. a focused effort to improve employee<br />

well-being through good management, and the <strong>Group</strong>’s<br />

clear focus on improving customer experiences.<br />

The targeted efforts and clear prioritisation within <strong>TDC</strong><br />

concerning improving customer satisfaction make sense to<br />

our employees and contribute to higher levels of pride in<br />

being part of <strong>TDC</strong>’s achievements. In parallel, we work<br />

determinedly on strengthening our management, e.g.<br />

through a high priority on interviews concerning how<br />

employees can further develop their competences.<br />

Competent and attentive day-to-day management is<br />

generally prioritised highly, which is of great importance to<br />

employee well-being in everyday life.<br />

<strong>TDC</strong> <strong>Group</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />

In <strong>2011</strong>, <strong>TDC</strong> reduced the average number of sick days for<br />

employees with long-term illnesses by 8% compared with<br />

2010. This result was achieved through our continued focus<br />

on the management’s early attention to symptoms and<br />

targeted efforts to find solutions that enable faster parttime<br />

return to work. We also reduced absence due to illness<br />

from 3.0% to 2.9%. We will maintain this focus in 2012, and<br />

while reducing the number of sick days due to long-term<br />

illness, <strong>TDC</strong> also expects to focus on reducing frequent<br />

absences.<br />

Social partnerships<br />

<strong>TDC</strong>’s ambition<br />

<strong>TDC</strong> forms part of society and we are committed and keen<br />

to contribute positively to its development. Consequently,<br />

since 2008, <strong>TDC</strong> has established partnerships with a<br />

number of organisations and NGOs to activate our core<br />

competences and resources to address major social<br />

challenges. By investing personal engagement and the<br />

competences of our employees in these partnerships, we<br />

can contribute with what we do best, while both <strong>TDC</strong> and<br />

the organisations can benefit and learn from the<br />

cooperation.<br />

Actions, results and objectives<br />

The Danish Red Cross<br />

In <strong>2011</strong>, <strong>TDC</strong> continued its close cooperation with the<br />

Danish Red Cross that began in 2009. This partnership has<br />

focused on supporting the humanitarian efforts of the<br />

Danish Red Cross in disaster areas, and includes providing<br />

warehouse capacity at <strong>TDC</strong> for storing and maintaining<br />

emergency equipment to be sent to disaster areas around<br />

the world at short notice.<br />

At the end of <strong>2011</strong>, <strong>TDC</strong> renewed its partnership with the<br />

Danish Red Cross for three more years, from 2012 to the<br />

end of 2014. In future, the cooperation will be extended<br />

from supporting work in disaster areas to also including<br />

activities where <strong>TDC</strong> can contribute to efforts by the Danish<br />

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