TDC Group Annual Report 2011(6,4MB) - TDC Annual Report 2011

Corporate Social Responsibility
The following constitutes TDC’s statutory reporting on
Corporate Social Responsibility in accordance with Section
99a of the Danish Financial Statements Act. As a
supplement to the statutory reporting on social
responsibility, TDC has prepared a CSR report that is in
accordance with the Global Reporting Initiative’s
sustainability reporting guidelines (G3). This report is
available at www.tdc.com/csr.
As a member of the UN Global Compact, TDC will also
submit a Communication on Progress report (COP) to the
UN for the financial year 2011. This COP will consist of
TDC’s CSR report prepared in accordance with the
abovementioned guidelines. TDC could thereby have
chosen to omit a report on social responsibility from the
Management’s Review, but has chosen not to make use of
this exemption provision in the interest of providing
transparency.
Introduction
CSR strengthens TDC
In 2011, TDC continued its work on corporate responsibility
and sustainability based on the CSR strategy adopted in
2010, which covers the entire TDC Group including its
Nordic and Danish subsidiaries. The strategy supports
TDC's ambition to become the best-performing incumbent
telecom player in Europe by 2012 measured on value
creation, customer satisfaction and employee pride, while
remaining the backbone of a world-class Danish
communications infrastructure. Our work with CSR helps us
focus attention on the needs and expectations of our
surroundings, on innovation and on enhancing the
company's reputation in society.
More specifically, TDC's work on responsibility and
sustainability was structured around the five focus areas
defined in our CSR strategy and chosen on the basis of their
strategic links to TDC's core business. A number of key
employees have been attached to each of the five focus
areas with responsibility for securing progress and
fulfilment of the objectives set out for each area.
The five focus areas are:
• Digital Denmark
• Customer trust and safety
• Climate and environment
• Employee well-being and diversity
• Social partnerships
TDC Group Annual Report 2011
In 2011, minor adjustments were made to the CSR strategy,
including the integration of TDC's new values from 2011, so
that CSR activities are based on and promote these values.
As a guiding principle, TDC will leverage its core
competencies, attentiveness and engagement to promote
sustainable development in society, with efforts centred on
the five focus areas.
In the following sections, the specific policies and ambitions
for the five focus areas are described, together with a
description of how these have been translated into concrete
actions as well as the results achieved for the year.
Systematic approach to CSR
TDC's CSR strategy defines a number of ambitious CSR
objectives and enables the Group to build on the results
achieved in recent years while strengthening a number of
specific areas.
All objectives and results are reported every three months
to the CSR Board, which is set up to support and secure
implementation of the strategy across the TDC Group. The
CSR Board, which reports directly to TDC's Corporate
Management Team (CMT), comprises TDC’s Head of
Stakeholder Relations, Head of People & Culture, Head of
Marketing and Public Accounts Manager in Business.
Furthermore, all objectives and results are reported every
six months to the Corporate Management Team (CMT) and
annually to the Board of Directors. Results and objectives as
well as a more detailed review of TDC’s CSR activities can be
found in the CSR report, which is available online at
www.tdc.com/csr.
Digital Denmark
TDC’s ambition
With the 'Digital Denmark' focus area, TDC wishes to
promote the digital agenda and support digitisation across
Danish society. By international comparison, Denmark
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