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The Online World resources handbook

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Getting an edge over your competitors http://home.eunet.no/~presno/bok/11.html<br />

APPLE + COMPUTERS is a better phrase since the words can appear<br />

anywhere in the story, and not necessarily next to each other.<br />

ENS carries an hourly surcharge over base connect rates.<br />

Other clipping services<br />

Dow Jones' Interactive has a comprehensive clipping service for business users. Sources<br />

include Financial Times' international business reports grouped within primary industry<br />

segments.<br />

Filtering may also be used when retrieving news through QMail gateways on<br />

BBSes. For example, I use the 1stReader program for communications with a Norwegian<br />

PCBoard BBS that carries hundreds of newsgroups and mailing lists from Usenet,<br />

Internet, BITNET, and other networks. By having 1stReader upload a list of keywords<br />

through the BBS' QMail door, all new messages containing these words or phrases from<br />

given conferences will be selectively retrieved, compressed, and downloaded. A<br />

powerful feature!<br />

<strong>The</strong>re are also clipping offerings on a host of other free and commercial services.<br />

When clipping is impossible<br />

Many services do not offer clipping. On these, you can use various methods of regular,<br />

selective reading.<br />

Many conferencing systems let you select messages to read by keywords.<br />

CompuServe's forums have efficient 'read selective' and 'quick scan' commands.<br />

Another trick is to limit your reading to specific message sections.<br />

<strong>The</strong> high forum message volume is a special problem on this service. Old messages<br />

are regularly deleted to make room for new ones. (Often called "scroll rate.") Some<br />

popular forums do not keep messages for more than a couple of days before letting them<br />

go. You must visit often to get all new information.<br />

Many bulletin boards can be told to store unread messages about given topics in a<br />

compressed transportation file. This file can then be retrieved at high speed. Special<br />

communication programs (often called offline readers) and commands are available to<br />

automate this completely.<br />

Powerful scripts and offline reader programs (see Chapter 12) can do automatic<br />

selection of news stories based on the occurrence of keywords (for example, a company<br />

name) in headlines or the messages' text.<br />

Subscription services<br />

It is useful to dig, dig, and dig for occurrences of the same search words, but digging is<br />

not enough. Unless you periodically scan "the horizon," you risk missing new trends,<br />

viewpoints and other important information.<br />

It can be difficult to find good sources of information that suits your needs. One<br />

trick is to watch the reports from your clipping services. Over time, you may discover<br />

that some sources bring more interesting stories than others. Take a closer look at these.<br />

Consider browsing their full index of stories regularly.<br />

If your company plans exportation to countries in Asia, check out MARKET: ASIA<br />

PACIFIC on Brainwave for NewsNet. <strong>The</strong> newsletter is published monthly by W Two<br />

Publications, Ltd., 202 <strong>The</strong> Commons, Suite 401, Ithaca, NY 14850, U.S.A. (phone:<br />

+1 607 277 0934). Annual print subscription rate: US$279.<br />

<strong>The</strong> index itself may be a barometer of what goes on. Here is an example. Note the<br />

number of Words/Lines. Do these numbers tell a story?<br />

July 1, 1993<br />

Head # Headline Words/Lines<br />

1) THE PHILIPPINES IS AT A TURG POINT 616/78<br />

2) CHINA AND KOREA WILL LEAD REGIONAL ECONOMIC BOOM 315/41<br />

7 of 14 23.11.2009 15:47

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