The Online World resources handbook
The Online World resources handbook
The Online World resources handbook
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Getting an edge over your competitors http://home.eunet.no/~presno/bok/11.html<br />
APPLE + COMPUTERS is a better phrase since the words can appear<br />
anywhere in the story, and not necessarily next to each other.<br />
ENS carries an hourly surcharge over base connect rates.<br />
Other clipping services<br />
Dow Jones' Interactive has a comprehensive clipping service for business users. Sources<br />
include Financial Times' international business reports grouped within primary industry<br />
segments.<br />
Filtering may also be used when retrieving news through QMail gateways on<br />
BBSes. For example, I use the 1stReader program for communications with a Norwegian<br />
PCBoard BBS that carries hundreds of newsgroups and mailing lists from Usenet,<br />
Internet, BITNET, and other networks. By having 1stReader upload a list of keywords<br />
through the BBS' QMail door, all new messages containing these words or phrases from<br />
given conferences will be selectively retrieved, compressed, and downloaded. A<br />
powerful feature!<br />
<strong>The</strong>re are also clipping offerings on a host of other free and commercial services.<br />
When clipping is impossible<br />
Many services do not offer clipping. On these, you can use various methods of regular,<br />
selective reading.<br />
Many conferencing systems let you select messages to read by keywords.<br />
CompuServe's forums have efficient 'read selective' and 'quick scan' commands.<br />
Another trick is to limit your reading to specific message sections.<br />
<strong>The</strong> high forum message volume is a special problem on this service. Old messages<br />
are regularly deleted to make room for new ones. (Often called "scroll rate.") Some<br />
popular forums do not keep messages for more than a couple of days before letting them<br />
go. You must visit often to get all new information.<br />
Many bulletin boards can be told to store unread messages about given topics in a<br />
compressed transportation file. This file can then be retrieved at high speed. Special<br />
communication programs (often called offline readers) and commands are available to<br />
automate this completely.<br />
Powerful scripts and offline reader programs (see Chapter 12) can do automatic<br />
selection of news stories based on the occurrence of keywords (for example, a company<br />
name) in headlines or the messages' text.<br />
Subscription services<br />
It is useful to dig, dig, and dig for occurrences of the same search words, but digging is<br />
not enough. Unless you periodically scan "the horizon," you risk missing new trends,<br />
viewpoints and other important information.<br />
It can be difficult to find good sources of information that suits your needs. One<br />
trick is to watch the reports from your clipping services. Over time, you may discover<br />
that some sources bring more interesting stories than others. Take a closer look at these.<br />
Consider browsing their full index of stories regularly.<br />
If your company plans exportation to countries in Asia, check out MARKET: ASIA<br />
PACIFIC on Brainwave for NewsNet. <strong>The</strong> newsletter is published monthly by W Two<br />
Publications, Ltd., 202 <strong>The</strong> Commons, Suite 401, Ithaca, NY 14850, U.S.A. (phone:<br />
+1 607 277 0934). Annual print subscription rate: US$279.<br />
<strong>The</strong> index itself may be a barometer of what goes on. Here is an example. Note the<br />
number of Words/Lines. Do these numbers tell a story?<br />
July 1, 1993<br />
Head # Headline Words/Lines<br />
1) THE PHILIPPINES IS AT A TURG POINT 616/78<br />
2) CHINA AND KOREA WILL LEAD REGIONAL ECONOMIC BOOM 315/41<br />
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