The Online World resources handbook
The Online World resources handbook
The Online World resources handbook
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Getting an edge over your competitors http://home.eunet.no/~presno/bok/11.html<br />
3. Read what competitors write about themselves. <strong>The</strong>ir press releases are available<br />
from online databases in several countries.<br />
4. Compare your competitors with your own company and industry. Items: stock<br />
prices, profits, revenue, etc.<br />
5. Regularly monitor companies and their particular products.<br />
6. Watch trend reports about your industry. Search for patterns and possible niches.<br />
7. Save what you find on your hard disk for future references.<br />
Can you get everything through the online media? Of course not!<br />
Do not expect to find production data, production formulas, detailed outlines of a<br />
company's pension plan, or the number of personal computers in a company. Such<br />
information rarely finds its way to public databases.<br />
Using the net as a marketing tool<br />
Many companies large and small use the networks as a marketing instrument.<br />
Some set up web sites to provide technical support to customers all over the world.<br />
<strong>The</strong>y offer technical information, help, upgrade software, list of agents, technical<br />
bulletins with lists of products, and new products. Examples: Microsoft, Toshiba,<br />
Quarterdeck, Digital Research, Tandy, Novell.<br />
<strong>The</strong> Internet provides an unparalleled way to present the image an organization<br />
wishes to project, and to communicate all its messages to a diversity of self selecting,<br />
interested audiences. Businesses can also use their Internet presence for intelligence<br />
gathering, as a feedback loop, and an early warning system for itself at an amazingly<br />
low cost.<br />
Microsoft's Knowledge base is one example. It is a database collection of<br />
case study examples, tips, updates and related articles about Microsoft products. Here<br />
are some other interesting examples to check out:<br />
http://www.jango.com<br />
http://www.pizzahut.com/<br />
http://sunsolve1.sun.com<br />
http://www.mastercard.com<br />
http://www.americanexpress.com<br />
http://home.eunet.no/~presno<br />
Mind you, having a Web page has no value if nobody visits it. Make sure you send<br />
information about your site to the net's announcement services!<br />
First, study "How To Announce Your New Web Site" , WebCom's "Publicizing<br />
Your Web Site" which also includes "Registration to Spanish Indexes," and the<br />
,QWHUQHW $GYHUWLVLQJ 5HVRXUFH *XLGH. You may also want to check your site's<br />
popularity at LinkPopularity.com, sign up for a monthly report, and read their hints on<br />
how to increase the "popularity index."<br />
For discussions about Internet Advertising/Marketing techniques, join the<br />
I Advertising mailing list, and browse EPage for advertising examples.<br />
Other interesting places include the <strong>Online</strong> Advertising Discussion lists (at<br />
http://www.tenagra.com and http://www.o a.com/), and <strong>The</strong> Internet Sales Moderated<br />
Discussion List. For a long list of Marketing related Discussion and Announcement<br />
Groups on the net, visit http://www.wolfbayne.com/lists/.<br />
<strong>The</strong>n, find a service that can help you submit your Web address widely to the net's<br />
search engines and directories. Here are some ideas:<br />
http://www.openmarket.com<br />
http://www.yahoo.com/<br />
http://galaxy.einet.net/<br />
Browse the "Internet Marketing" site, and study ActivMedia's focus look at online<br />
marketing trends. Check Web Promotion UK.<br />
Use the Google Groups search engine to find newsgroups or bulletin boards related<br />
to business.<br />
12 of 14 23.11.2009 15:47
Change language