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the human right to water and sanitation in emergency situations

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94<br />

14.2.6. Identification of advocacy priorities: What is <strong>the</strong> message of change?<br />

Key question: What opportunities exist <strong>to</strong> enable <strong>the</strong> full exercise of <strong>the</strong>ir <strong>right</strong>s for all people?<br />

While an advocacy campaign may, for tactical reasons, focus on <strong>the</strong> plight of victims or on highlight<strong>in</strong>g<br />

“good news “ s<strong>to</strong>ries, it is essential that, irrespective of this focus, those conduct<strong>in</strong>g advocacy should<br />

have a clear view of <strong>the</strong> change <strong>the</strong>y wish <strong>to</strong> succeed <strong>in</strong> br<strong>in</strong>g<strong>in</strong>g about <strong>in</strong> <strong>the</strong> situation under<br />

consideration. That view may or may not be part of <strong>the</strong> public message itself, but even if it is not, <strong>human</strong>itarian<br />

organizations <strong>in</strong>volved <strong>in</strong> advocacy activities should have a shared vision of <strong>the</strong> behavioural or<br />

factual change(s) <strong>the</strong>y seek <strong>to</strong> achieve. This may be <strong>the</strong> elim<strong>in</strong>ation or at least mitigation of <strong>the</strong> immediate<br />

cause of a violation of <strong>the</strong> <strong>right</strong> <strong>to</strong> <strong>water</strong> (for example, send<strong>in</strong>g a police force <strong>to</strong> patrol <strong>in</strong> <strong>the</strong> vic<strong>in</strong>ity of <strong>water</strong><br />

po<strong>in</strong>ts, etc) or <strong>the</strong> remedy may be of a more systemic nature (such build<strong>in</strong>g a <strong>water</strong> treatment facility). In<br />

most cases, <strong>the</strong> research suggested <strong>in</strong> figures 1 <strong>and</strong> 2 <strong>and</strong> <strong>the</strong> analysis of victims <strong>and</strong> transgressors along<br />

<strong>the</strong> l<strong>in</strong>es suggested above <strong>in</strong> paragraph 14.2.4, should yield a number of possible approaches <strong>to</strong> address<br />

this problem.<br />

It is <strong>in</strong>deed important <strong>to</strong> note <strong>the</strong> difference between an advocacy message, <strong>and</strong> <strong>the</strong> specific recommendations<br />

that may accompany it. The message should be simple, short <strong>and</strong> readily underst<strong>and</strong>able by both<br />

stakeholders <strong>and</strong> <strong>the</strong> general public. Recommendations for action, however, can be much more complex<br />

<strong>and</strong> technical. In some cases, it makes sense <strong>to</strong> develop advocacy <strong>in</strong> successive phases, address<strong>in</strong>g different<br />

aspects or “layers” of <strong>the</strong> identified problem. The follow<strong>in</strong>g figure summarizes <strong>the</strong> key questions <strong>to</strong><br />

be addressed when develop<strong>in</strong>g an advocacy message.<br />

© ACF - THE HUMAN RIGHT TO WATER AND SANITATION IN EMERGENCY SITUATIONS

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