ALA 2010 Annual Conference Program and Exhibit Directory

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This session presents strategies and marketing
initiatives implemented successfully in an academic
library setting. Three award winning librarians will
share success stories in a panel presentation about
winning the ACRL Marketing Award or the John
Cotton Dana Award. Six additional speakers will
then present in a lightening round (pecha kucha),
explaining marketing strategies that worked in
their library. Pecha kucha is a rapid fire, 6 minute
30 second presentation using 20 PowerPoint slides.
Speakers: Maryke Barber, Hollins University,
Outreach and Arts Liaison Librarian; Jennifer
ChurchDuran, University of Kansas, Assistant Dean
for User Services; Selene Colburn, University of
Vermont, Assistant to the Dean of Libraries for
External Relations; Lynda Duke, Illinois Wesleyan
University, The Ames Library,; Mary E. Fairbairn,
Furman University, Instructional Services/Reference
Librarian; Mae L. Rodney, WinstonSalem State
University, Director of Library Services; Allen
Lanham, Eastern Illinois University, Dean of Library
Services; Carol Lee Anderson, University at Albany
State University of New York, Associate Librarian;
Kerri OdessHarnish, Gettysburg College, Reference
& Instruction Librarian; Toni Tucker, Illinois State
University, Assistant to the Dean of University