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ALA 2010 Annual Conference Program and Exhibit Directory

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GREEN MEETING EFFORTS<br />

INDUSTRY RESEARCH<br />

INDUSTRY RESEARCH<br />

907<br />

The recently published (January 2008) white paper,<br />

“An Inconvenient Booth: The Economic Impact of<br />

The Green Movement on the Trade Show Industry,”<br />

revealed the extent to which corporate exhibitors<br />

<strong>and</strong> industry suppliers have embraced green <strong>and</strong><br />

sustainable practices. This study benchmarks the<br />

dynamics of the Green trend, including interest<br />

levels, budget commitment, the impact of corporate<br />

Green m<strong>and</strong>ates, barriers to adoption, price<br />

sensitivity, financial <strong>and</strong> competitive implications,<br />

<strong>and</strong> perceived availability of environmentally<br />

sensitive exhibit <strong>and</strong> event solutions.<br />

The 43-page full research report, with additional<br />

detail <strong>and</strong> analysis by industry, gender, age, title,

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