ALA 2010 Annual Conference Program and Exhibit Directory

must select focused tools for their audience.
Studies have shown that quantitative measures
are useful to convince some groups while a story
with the personal touch is what convinces others.
Speakers: Laura K. Lee Dellinger, Metropolitan
Group, Principal/Senior Executive Vice President;
Joe Matthews, JRM Consulting, President; Felton
Thomas, Jr., Cleveland Public Library, Director
Research to Understand Users:
Issues and Approaches
LRRT
Grand Hyatt -Independence H/I
Research
This session will feature three library-related
research papers investigating users and their use
of libraries and information. An LRRT committee
will select the winning papers based on quality of
study design, significance of the research topic,
and potential for significant contribution to
librarianship.
Advocacy By All
PLA
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