ALA 2010 Annual Conference Program and Exhibit Directory

515
Fundraising 101: You Don’t Ask; You
Don’t Get!
LLAMA - FRFDS
Washington Convention Center -103A
Administration & Leadership; Advocacy, Marketing
& Fundraising
Cultivation and marketing are essential in preparing
potential donors to give, but fundraising is
primarily about the “ask.” Publicity creates
awareness in people’s minds that they’re about to
be asked to donate. Asking for the donation is the
most effective way to get people to give. This
session will explore the basics of preparing to ask
and asking. Panelists will present tips and
strategies to get to the “ask” and beyond,
particularly in challenging times.
Speakers: Amy Sollins, Friends of San Francisco
Public Library, Director of Development; Anna
Velasco, DC Public Library Foundation, Executive
Director; Jenny Wyss, University of Virginia,
Director, Women in Leadership & Philanthropy