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ALA 2010 Annual Conference Program and Exhibit Directory

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Student, Simmons Graduate School of Lib. &<br />

Information Science; Neely Terrell, SUNY at Buffalo,<br />

Graduate School of Education, Lib. & Information<br />

Science; Jennifer Thompson, Univ. of North Carolina<br />

at Chapel Hill, School of Info. & Library Science<br />

Grassroot <strong>Program</strong> - Become<br />

Market Ready!<br />

<strong>ALA</strong><br />

Washington Convention Center -101<br />

Staff Support Interests<br />

489<br />

Libraries now underst<strong>and</strong> the importance of<br />

articulating value deliberately <strong>and</strong> consistently;<br />

some call this marketing. Prepare for marketing<br />

to your users by sharing the why, how <strong>and</strong> when<br />

with your organization. This workshop will focus<br />

on making your institution “market ready.” Before<br />

your organization spends time <strong>and</strong> money on<br />

marketing, attend this workshop <strong>and</strong> discover the<br />

proven tools needed for staff buy in. Learn how<br />

to create <strong>and</strong> conduct a publication audit <strong>and</strong> open<br />

forums for the entire staff. Find out how to

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