vienna

NY
“Faced with the modern challenge of merchandise, art can find no
salvation in a critical posture of denial (which would reduce it to
‘art for art’s sake’, visibly and ineffectually holding up a mirror to
capitalism and the inexorable advance of commerce). Its salvation
lies in taking to extremes formal, fetishistic abstraction of merchandise,
the magical glamour of exchange value. Art must become
more mercantile than merchandise itself: more remote from use
value than ever before, art must take exchange value to extremes
and thus transcend it.” 437
437 Baudrillard (2003:18).
The
Death
of
Fashion 179