Rechtsreferendare (m/w) - Bewerberportal der Bucerius Law School

Bucerius/WHu Master of LaW and Business
JoacHiM Herz PrograM courses
Entrepreneurship
Professor Dr. Peter Witt
Open to: mlb students
Content: The course provides participants
with a theoretical background on entrepreneurship,
gives practical advice and
knowledge on the topic, and discusses the
preparation of business plans. The focus
of the course lies on the entrepreneurial
process and the decisions to be taken at
each phase of the start-ups development.
structure: Entrepreneurs and the entrepreneurial
process / opportunity recognition
and strategy formulation / resource requirements
and building a network / creating
a business plan / Personnel management
in start-ups / Entrepreneurial finance / Entrepreneurial
marketing / growth management
/ The harvest.
Credits: 2 EcTs
Room: 0.01 Hogan lovells lecture room
242 modulE 2: sTarT-uP
Foundations of Marketing
Professor Dr. Martin Fassnacht
Open to: mlb students
Content: The primary function of marke-
ting is to facilitate the exchange of value
on the market place. for this purpose
managers need to understand, both, how
to create a value proposition and how
to deliver it most profitably to the customers.
a solid understanding of the needs
of the customers, capabilities of the competitors,
motivations of the intermediaries
and finally the competencies of one’s
own organization is fundamental for developing
successful marketing plans. This
course introduces basic concepts, tools,
and frameworks in marketing combined
with practical examples. a broad range of
marketing issues in a variety of consumer,
industrial and service environments is
covered. Topics include buying behavior,
marketing research and strategic aspects
of marketing and marketing mix.
learning objectives: after completing this
course, students will have learned about
the importance of marketing for a firm.
Bucerius/WHu Master of LaW and Business
JoacHiM Herz PrograM courses
They will have a sound understanding of
the scope of marketing decisions and selected
marketing concepts, tools and frameworks.
generally, students will be able
to analyze, evaluate and solve marketingrelated
issues. furthermore, they will be
able to decide whether they would like to
intensify their knowledge in this field.
Credits: 2 EcTs
Room: 0.01 Hogan lovells lecture room
modulE 2: sTarT-uP 243