Organizational Strategy - Sustainable Development - L'Oréal

4 L’OréaL - GrI DaTa SHEETS 2011
Diversity
2011: In cooperation with the rMC-BFM association, L’Oréal is launching the Charte du Cœur (Charter for hearts) and mobilising 83
companies around the need to install defibrillators in public places and train their staff and suppliers/customers on how to save lives.
• In 2011, L’Oréal was awarded the 1 st European label for equality in business, the Gender Equality-European Standard (GE-ES), for seven
European countries: France, Italy, Spain, Belgium, Germany, the UK and Ireland.
• Since 2010, L’Oréal has been a partner in the EVE programme, the top women’s inter-business leadership seminar, dedicated to women
and open to men. In December 2010, the 1 st edition initiated by Danone, brought together nearly 250 participants including 16 staff from
L’Oréal. In 2011, 30 staff from L’Oréal took part.
• In 2012, L’Oréal, in cooperation with the aFMD (Association française des managers de la diversité – French association of diversity
managers), launched the 1 st Diversity Encyclopaedia in France.
4.14
To identify and answer questions on sustainable development that are of interest to the parties concerned and relevant for L’Oréal, the
group seeks the opinion of numerous sources and engage proactively in its organization and externally.
UNDERSTANDING CONSUMERS, MARKETS AND COMPANIES
L’Oréal has assessment centres dedicated to understanding consumers’ requirements and expectations in the beauty field in various
socio-economic and cultural contexts around the world. In the 54 countries where L’Oréal has a subsidiary, more than 1.5 million contacts
have been made with consumers.
THE STAFF: SHAPING L’ORÉAL’S FUTURE
L’Oréal is convinced that furthering the development of its staff is a fundamental engine of economic performance and the group
regularly questions its staff by means of the PULSE opinion poll. It is also essential for L’Oréal to share the group’s view of sustainable
development with its staff, and to involve them in its corporate view.
> For further details, see the reply to indicator 4.13. affiliation with associations (business associations) or membership of national or
international organizations for the defence of interests in which the organization:
• holds positions on governing bodies;
• takes part in projects or on committees;
• provides funding in addition to simple membership fees;
• or considers its participation to be strategic.
This mainly applies to memberships maintained at organization level.
4.15
> For further details, see the reply to indicator 4.14 .
4.16
Through its Sustainable Development Department, L’Oréal has regular discussions with all organizations and associations concerned by
its development and activities.
In 2011, L’Oréal developed “Stakeholder Forums” in order to discuss with representatives from the general public and inform them about
the group’s progress in the sustainable development field. Thus L’Oréal directly met nearly 300 associations and NGO opinion formers
at information and discussion meetings in London, Hong Kong, Peking, Sao Paolo and New York. additionally, individual meetings with
interested parties took place in France to talk about the main issues relative firstly to the Grenelle II (France’s environment think-tank)
agenda, and secondly to innovation and sustainable consumption.
This approach, which is part of L’Oréal’s commitments under the Global Compact, was recognised by the various interested parties as an
approach for progress that is both credible and sincere.
More specifically, L’Oréal maintains relations with educational bodies and associations.
DISCUSSIONS WITH INTERESTED PARTIES ARE CURRENTLY BEING RESTRUCTURED. THESE ARE THE MAIN GOALS FOR 2012:
AS PART OF ITS RELATIONS WITH EXTERNAL INTERESTED PARTIES:
• Continue to develop ‘Stakeholder Forums’ in order to talk with representatives from the general public and inform them about its
progress in the SD field.
• Create and run a ‘Panel of Critical Friends’ consisting of 4 or 5 independent, unpaid experts, meeting once a year to work with members
of the SD Strategic Committee on a limited number of themes proposed by the SD Department.
• Consolidate its relations with the most influential rating agencies and acquire their complete reports (Vigeo, SAM-Dow Jones and
Ethibel-FTSE4Good). Establish a summary score card on L’Oréal’s assessment by rating agencies which would be a real set of key indicators
for its observance of the GrI.
AS PART OF THE SD DEPARTMENT’S SUPPORT FOR OTHER OF THE GROUP’S MAIN FUNCTIONS:
• Strategic contribution to sustainable innovation issues developed by Research and Innovation, in particular on priority projects:
Nanotechnology and Endocrine Disruptors.
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