Organizational Strategy - Sustainable Development - L'Oréal

9 L’OréaL - GrI DaTa SHEETS 2011
3/ Collaboration with integration associations and bodies
associations and bodies that provide integration assistance often form strong ties with potential “Solidarity Sourcing” suppliers and with people in
situations of exclusion (such as arES, an association for disabled people in China, Helvetas, SNV and GTZ). Therefore, for certain projects, L’Oréal works
closely with these entities to identify partners, implement projects, and monitor as well as assess social impact.
4/ Performance measurement
“Solidarity Sourcing”programme wishes to measure the results of each project. In addition to its internal evaluation criteria, the programme
actively seeks independent performance indicators. This external evaluation system of both quantitative and qualitative indicators will
help objectively examine the social impact of the programme overall.
5/ A programme in multiple locations
The goal of the programme is to develop in all countries where the group exists. Collaborative tools have been implemented so that
projects that arise out of local initiatives (for example, in South africa, Brazil, China, France and Morocco) can subsequently inspire all
group employees who are in a position to engage in solidarity sourcing.
EXAMPLE OF A SOLIDARITY SOURCING / FAIR TRADE PROJECT: SHEA BUTTER IN AFRICA
This fair trade project was implemented with L’Oréal research & Innovation and The Body Shop. Its goal is twofold: to improve the wellbeing
of the women who gather shea nuts and to improve the quality of the shea butter. To do this, L’Oréal relies on the know-how of The
Body Shop and is working with two suppliers and three very locally involved NGOs (Helvetas, SNV and GTZ). The goal is to export this project
to other areas and other products. This project, which is based in sub-Saharan africa, will help ensure income for more than 12,000 people.
It will enter into effect in 2012.
THE BODY SHOP’S “COMMUNITY FAIR TRADE” PROGRAMME
In 2011, as for the last 35 years, The Body Shop continued to put its ethical values into daily practice - from research and development to
motivating the public.
Thanks to revolutionary campaigns, the brand continued to motivate its clients to promote sustainable change through its “Stop sex
trafficking of children and young people” campaign. Teams around the world mobilized over seven million people to sign petitions calling
on national governments to take concrete measures to protect children and young people vulnerable to sex trafficking. In addition to
being presented to national governments, the petitions were submitted to the United Nations in Geneva. This campaign, which received
impressive media coverage, created change on an unprecedented scale and convinced 15 governments from the four corners of the
globe to introduce legislation to protect children and young people.
as a result of its fair trade programme, The Body Shop can source quality products with ensured traceability from its 25 suppliers in 21
countries. This programme directly benefits over 300,000 people from marginalised communities throughout the world. Since its 2006
acquisition by L’Oréal, The Body Shop has been presenting its fair trade suppliers to the group’s buyers. Today, the group uses four
ingredients from The Body Shop product ranges: aloe vera, olives, sesame and sugar.
Moreover, The Body Shop is a member of the Ethical Trading Initiative (ETI).
The Ethical Trading Initiative (ETI) is an alliance of companies, non-governmental organizations (NGOs) and unions. ETI endeavours to
promote and improve the implementation of corporate codes of conduct that also pertain to working conditions in the supply chain.
The goal is to ensure that the working conditions for people who produce for the English market comply with, or surpass, international
standards. The method has two parts: (1) the NGO, union and company members of the ETI work together to identify good practices in
implementing the code and promoting these practices; (2) ETI encourages companies to approve the code of conduct and to have it
applied throughout its supply chain.
> For more information, visit http://www.ethicaltrade.org/
In 2011, ETI acknowledged The Body Shop as a leader in the beauty sector. Peter Mcallister, Director of ETI, speaks about the brand: “Being
truly open to the world is a key element of the leadership that the company has always assumed in managing issues, such as worker’s
rights. It shoulders its responsibilities by adopting an approach that is both visionary and commercially viable.”
In 2011, The Body Shop provided comprehensive training programmes to its suppliers in Thailand and the United Kingdom. Furthermore, it
trained its own teams on sourcing and quality to ensure that they comply with the strictest fair trade standards. It continues to monitor all
of the products it offers in its boutiques. The audit was expanded to include second tier suppliers, such those providing store fixtures and
fittings, office services and services pertaining to personnel uniforms.
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