Brand, Identity and Reputation: Exploring, Creating New Realities ...

Session 3.2
Advertising Agency Employer Branding:
Eliciting Salient Attributes from the Perspective of Prospective Employees
Steven Pike, Queensland University of Technology, Australia
Gayle Kerr, Queensland University of Technology, Australia
The Life Cycle of Mavens
Lynne Freeman, School of Marketing, University of Technology Sydney, Australia
Luke Greenacre, School of Marketing, University of Technology Sydney, Australia
Natalie Herenda, The Australian Institute of Music, Australia
Exploring the Relationship between Corporate, Internal and Employer Branding –
An Empirical Study
Ranis Cheng, Nottingham Trent University, U.K.
Carley Foster, Nottingham Trent University, U.K.
Khanyapuss Punjaisri, Univerisity of Hull, U.K.
Branded Space-time: Narrative Productions of Organisational Identity and Image
Cecilia Cassinger, University of Essex, U.K.
Saara Taalas, Turku School of Economics, Finland
Consuelo Vásquez, Département de communication sociale et publique, Canada
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