Brand, Identity and Reputation: Exploring, Creating New Realities ...

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Fig. 1: my re-elaboration of De Chernatony and McWilliam‘s Brand Box Model (1990) References 1. Anholt, S. (2007). Competitive identity: The new brand management for nations, cities and regions. Hampshire, UK: Palgrave Macmillan. 2. Ashworth, G. J. & Voogd, H. (1990). Selling the city: Marketing approaches in public sector urban planning. London, UK: Belhaven Press. 3. Caldwell, N. & Freire, J.R. (2004). The differences between branding a country, a region and a city: applying the brand box model. Brand management, 12, 50–61. doi 10.1057/palgrave.bm.2540201 4. Colomb, C. & Kalandides, A. (2010). The ‗be Berlin‘ campaign: old wines in new bottles or innovative form of participatory branding? In G. Ashworth & M. Kavaratzis (Eds.), Towards effective place brand management: Branding European cities and regions (pp. 173–190). Chattenham, UK: Edward Elgar. 5. De Chernatony, L. & McWilliam, G. (1990). Appreciating brands as assets through using a two-dimensional model. Journal of Marketing Management, 9, 173–188. 6. Hankinson, G. (2001). Location branding: A study of twelve English cities. Journal of Brand Management, 9, 127-142. doi:10.1057/palgrave.bm.2540060 7. Hankinson, G. (2004). Relational network brands: Towards a conceptual model of place brand. Journal of Vacation Marketing, 10, 109-121. doi:10.1177/135676670401000202 8. Hankinson, G. (2007). The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Journal of Brand Management, 14, 24-32. doi 10.1057/palgrave.bm.2550065 9. Hubbard, P. & Hall, T. (1998). Representation, culture and identities In T. Hall & P. Hubbard (Eds.) The Entrepreneurial City. Geographies of Politics, Regime and Representation (199-202). Chichester: John Wiley & Sons. 10. Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding and Public Diplomacy, 1, 58–73. doi 10.1057/palgrave.pb.5990005 11. Kavaratzis, M. (2010). Is corporate branding relevant to places? In G. Ashworth & M. Kavaratzis (Eds.), Towards effective place brand management: Branding European cities and regions (pp. 36–48). Chattenham, UK: Edward Elgar. 12. Karavatzis, M. & Ashworth, G. J. (2005). City branding: an effective assertion of identity or a transitory marketing trick? Tijdschrift voor Economische en Sociale Geografie, 96, 506–514. doi: 10.1111/j.1467-9663.2005.00482.x 13. Kotler P., Asplund C., Rein I. & Haider H.D. (1999). Marketing places europe: Attracting investments, industries and visitors to European cities, communities, regions and nations. Harlow: Financial Times Prentice Hall. 14. Kotler P., Rein I. & Haider H.D. (1993). Marketing places: Attracting investment, industry, and tourism to cities, regions and nations. New York: Pallgrave-Macmillan. 15. Lloyd, G. & Peel, D. (2008). Functionalism and representationalism in contemporary urban agendas: a Scottish perspective on city-region branding. Urban Research & Practice, 1, 36 -53. doi: 10.1080/17535060701795348 16. Mela, A. (2006). Sociologia delle città. Roma, I: Carocci. 17. Rainisto, S. (2003). Success factors of place marketing: A study of place marketing practices in Northern Europe and the United States (doctoral dissertation, Helsinki University of Technology, Finland). Retrieved from http://lib.tkk.fi/Diss/2003/isbn9512266849/isbn9512266849.pdf 18. Savage, M. & Warde, A. (1993). Urban sociology, capitalism and modernity. London: Palgrave-Macmillan. 19. Schuster, M (2001). Ephemera, temporary urbanism and imaging. In L.J. Vale & S.B. Warner (Eds.), Imaging the city – Continuing struggles and new directions (pp. 361–396). New Brunswick: CUPR Books. 20. Stoeckl, F. (2009, November, 12). Every business is a people's business—there are no soft factors anymore [Web log message]. Retrieved from http://www.landor.com/index.cfm?do=thinking.blog&post_id=21367#top 21. Therkelsen, A., Halkier, H. & Jensen, O. B. (2010). Branding Aalborg: building community or selling place? In G. Ashworth & M. Kavaratzis (Eds.), Towards effective place brand management: Branding European cities and regions (pp. 136–156). Chattenham, UK: Edward Elgar. 22. Trueman, M. & Cornelius, N. (2006). Hanging baskets or basket cases? Managing the complexity of city brands and regeneration. Unpublished Manuscript, Bradford University School of Management, Bradford. Retrieved from http://www.bradford.ac.uk/acad/management/external/pdf/workingpapers/2006/Booklet_06-13.pdf 23. Vermeulen, M. (2002). The Netherlands, holiday country. In T. Hauben, M. Vermeulen & V. Patteeuw (Eds) City branding: image building and building images (pp. 10–16). Rotterdam, The Netherlands: NAI Uitgevers. 24. Vicari Haddock, S. (2010). Branding the creative city. In S. Vicari Haddock (Ed.), Brand-building: the creative city (pp. 17–37). Firenze: Firenze University Press. 25. Watzlavick, P, Beavin J. H. & Jackson, D. D. (1967). Pragmatics of human communications, New York: W. W. Norton. 146
Session 3.4 Innovation and Entrepreneurial Branding of Ethnic Products in Malaysia: The Case of Sabah Ethnic Batik Noorhayati Mansor, Universiti Malaysia Sabah, Malaysia Bamini KPD Balakrishnan, Universiti Malaysia Sabah, Malaysia Ruth S. Siganul, Universiti Malaysia Sabah, Malaysia Roseni Ariffin, Universiti Malaysia Sabah, Malaysia Country-of-Origin Effects on Brand Equity – Accounting for Valence of Association Mikael Andéhn, Stockholm University, Sweden Marketing The Malaysian Brand of Higher Education: Does Country Image Matter? Norjaya Mohd Yasin, Universiti Kebangsaan Malaysia, Malaysia Aliah Hanim Mohd Salleh, Universiti Kebangsaan Malaysia, Malaysia Ahmad Azmi Ariffin, Universiti Kebangsaan Malaysia, Malaysia Norzalita Abd. Aziz, Universiti Kebangsaan Malaysia, Malaysia Do Generation Z Understand Brands Differently? A Cross-Disciplinary Review Dina Bassiouni, Royal Holloway University of London, UK Chris Hackley, Royal Holloway University of London, UK 147
Page 1 and 2:
Book of Proceedings Brand, Identity
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Session 1.1 Emotional Branding in T
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p.31) consumers tend to those sourc
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Tables and figures Brand perception
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Malaysia‘s Global Halal Hub - ―
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Birds of a Feather Consume Sports T
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Session 1.2 How is Social Media, li
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2. Interviews made with the adminis
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Table-5 Facebook Members of Homeles
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content (UGC) or even direct intera
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Fierman, (1991) found that 47% of c
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Multiple Dimensions of Brand Identi
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Session 1.3 Corporate Identity, Cor
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CSR are the ideals and ethics of co
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Corporate Brand Identity Management
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To study the influence of B2B relat
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Antecedents And Consequences Of Bra
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22. Gurviez, P., and Korchia, M. (2
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Non-monetary factors, such as effor
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23. Holbrook, M.B. (2006). Consumpt
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Brand Extensions and Culture: The I
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avoidance tend to prefer more infor
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Virtual Internal Brand Communities:
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References 1. Algesheimer, R., Dhol
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associations based on their percept
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shift in the psychological contract
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10. Berthon, P., Ewing, M., & Hah,
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Session 2.1 Global Brand Relationsh
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G. Brand Personality Excitement Hon
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The Impact of Relationship Marketin
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‗United 2010-one for all, all for
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Brand Equity Trends in Top Global B
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Uncovering ‗Meanings‘ through A
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45. Melewar, T.C. and Saunders, J.
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Thus, from a design perspective, we
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Keywords Brands, marketing, meaning
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How Important is the Brand Name Ele
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References 1. Aaker, D. (1991). Man
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Simon Cowell and Branding the X Fac
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Dead or Living: Which Celebrity To
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Reference 1. Bagozzi, R.P. & Yi, Y.
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has been adopted and within this an
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Organizational Factors Contributing
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examine and reconcile existing lite
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Effects of Corporate Social Respons
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15. Morsing M, & Schultz M. (2006).
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1989). But if the information avail
Page 95 and 96: An Inquiry into Corporate Heritage
Page 97 and 98: 3. Balmer, J. M. T., & Greyser, S.
Page 99 and 100: Research questions and methodology
Page 101 and 102: Building Corporate Reputation: A Di
Page 103 and 104: Session 3.1 Financial vs. Consumer-
Page 105 and 106: For indicating brand equity, one of
Page 107 and 108: Financial Brand Valuation: an exper
Page 109 and 110: Figure 1 Religiously Motivated Cons
Page 111 and 112: I Don‘t Like It! - Understanding
Page 113 and 114: Session 3.2 Advertising Agency Empl
Page 115 and 116: applications of the Repertory Test
Page 117 and 118: The Life Cycle of Mavens Lynne Free
Page 119 and 120: Exploring the relationship between
Page 121 and 122: internal branding process. Internal
Page 123 and 124: proper branding strategy. With the
Page 125 and 126: Profiling the Image of Urban Busine
Page 127 and 128: Finally, the paper confirms the cau
Page 129 and 130: Table 3 Image differences according
Page 131 and 132: associated with the brand‖ (Aaker
Page 133 and 134: Figure 1 - Number of adjectives sel
Page 135 and 136: Figure 5 - Main attributes of a gol
Page 137 and 138: Empirical Studies For both studies,
Page 139 and 140: Figure 2: Perception of the City of
Page 141 and 142: Co-branding places? Andrea Lucarell
Page 143 and 144: 12. Lucarelli, A., & Berg, P. O. (2
Page 145: the place brands, as has been showe
Page 149 and 150: The interviews were conducted in th
Page 151 and 152: Country-of-Origin Effects on Brand
Page 153 and 154: 7. Kaynak, E., Kucukemiroglu, O. &
Page 155 and 156: Results The demographic profile ind
Page 157 and 158: use games consoles (Childwise, 2001
Page 159 and 160: Plenary Session 2 Brand Performance
Page 161 and 162: Uncles, M.D. & Kwok, S. (2008). Gen
Page 163 and 164: Brand Management Framework Empirica
Page 165 and 166: Coneptualising Branding in Indian P
Page 167 and 168: characteristics could be zeroed upo
Page 169 and 170: Concentrating on the actual practic
Page 171 and 172: ooking attractive in greater detail
Page 173 and 174: Session 7.2 Brand Personification a
Page 175 and 176: Importance of Country Image to Mega
Page 177 and 178: Table 1: Evaluative Responses for t
Page 179 and 180: To be Similar or Unique? Implicatio
Page 181 and 182: Brown, T. J., Dacin, P. A., Pratt,
Page 183 and 184: A brand-driven strategy oriented to
Page 185 and 186: Rheingold, H. (1993). The Virtual C
Page 187 and 188: A Framework for Public Sector Brand
Page 189 and 190: Conclusion Public sector organisati
Page 191 and 192: A strategic investigation into the
Page 193 and 194: There are also some changes in term
Page 195 and 196: Brand Hypocrisy Sanne Frandsen, Cop
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Table 1: Empirical Findings Theory
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Brand Governance in Social Networki
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Determinants Brand Orientation Va
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When Individual Experience becomes
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Impact of Storytelling on Consumer
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The Role of Communication in Establ
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Culture‘s Influence on Consumer P
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+ Top-Down Dynamic between Luxury F
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Analysis and results We assessed th
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An Exploration of Own Brand Retaile
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11. ETI 2010. Ethical Trading Initi
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When investigating unique significa
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Session 8.2 Closing the Gaps - the
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accomplishing reality rather than d
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Reddy, 1998, p.40). As a result, br
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Figure 2: Doves Real Beauty Billboa
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Literature review, as a complete re
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Segmenting McDonalds: Measuring Bra
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A simple eyeballing of the segment
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Segment 2 Segment 3 Segment 4 235
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Session 8.3 Brand Attitudes and the
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when preceded with the related conc
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What keeps smokers from quitting? U
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Table 1: Description of the cigaret
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Exploring differences in product at
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Based on the results some general c
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Data was collected by independent j
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Sonic branding: A review of literat
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How is green seen? Exploring the im
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were in evidence. The inability to
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Generally speaking, people use exte
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How Retail Banks Use Atmosphere to
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Actually, we don‘t feel constrain
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Introduction Reputation and Financi
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Chun, R. & Davies G. (2009). Employ
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Identity, Reputation and Organizati
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Introduction Factors Affecting Bran
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A quiet important approach then bec
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27. Gentry, C.R., ―Building on Br
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Together these issues have resulted
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elations. If the contact persons tr
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How do you Really Know? Exploring B
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Originality/value The psychology li
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asked ―did you see any of these c
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expressivity (Ω experts = 0,96 p
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Next are brand associations, also r
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Table 1: Selection of variables, it
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Special Session Issues in Brand Gov
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A Competance based Brand: Meaning a
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Session 12.4 Special Session Topic:
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Brand Meaning Co-Creation of Newcom
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Leonor Vacas de Carvalho, Évora Un
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Ronaldo Schutz, University of the A
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