03.06.2013 Views

Brand, Identity and Reputation: Exploring, Creating New Realities ...

Brand, Identity and Reputation: Exploring, Creating New Realities ...

Brand, Identity and Reputation: Exploring, Creating New Realities ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

6. Chan, P. A. <strong>and</strong> Rabinwitz, T. (2006). ―A cross-sectional analysis of video games <strong>and</strong> attention deficit hyperactivity disorder symptoms in<br />

adolescents.‖ Annals of General Psychiatry, 5:16.<br />

7. Chaplin, L. N. <strong>and</strong> John, D. R. (2005), ―The Development of Self-<strong>Br<strong>and</strong></strong> Connections in Children <strong>and</strong> Adolescents‖, Journal of Consumer<br />

Research, Vol.32, 119-129.<br />

8. Derscheid, L. E., Kwon, Y. H. <strong>and</strong> Fang, S-R. (1996). ―Pre-scholars‘ socialization as consumers of clothing <strong>and</strong> recognition of<br />

symbolism.‖ Perceptual <strong>and</strong> motor skills, Vol. 82, pp. 1171-1181.<br />

9. Ekstrom, K. M. (2007), ―Parental Consumer Learning or Keeping up with the children‖, Journal of Consumer Behavior, Vol. 6, 203-217.<br />

10. Greenfield, P.M. (2004). ―Developmental considerations for determining appropriate internet use guidelines for children <strong>and</strong> adolescents.‖<br />

Journal of Applied Developmental Psychology, Vol. 52, pp. 752-754.<br />

11. Gunter, B., Oates, C. <strong>and</strong> Blades, M. (2004). ―Advertising to children on TV: content, impact, <strong>and</strong> regulation‖ Lawrence Erlbaum<br />

Associates.<br />

12. Haynes, S., Barker, A <strong>and</strong> Nancarrow, C. (2002). ―You are what you know: the savvy consumer- myth or fact?‖ Market Research Society<br />

Conference Proceedings (Brighton), March 20-22.<br />

13. Hill, J. (2006). ―Literature Synthesis for Applying Research: Impacts of playing video games on learning in children‖ Department of<br />

Educational Psychology <strong>and</strong> Instructional Technology, The University of Georgia, Athens, Georgia.<br />

14. John, D. R. (1999). Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer<br />

Research,26, 183–213.<br />

15. Kantrowitz, B. <strong>and</strong> Wingert, P. (1999, October 18). ―The truth about tweens.‖ <strong>New</strong>sweek, 134(16), pp. 62–79.<br />

16. Lancaster, L. C., & Stillman, D. (2003). When generations collide: Who they are. Why they clash. How to solve the generational puzzle at<br />

work. NY: Harper Paperbacks.<br />

17. Lindstrom, M <strong>and</strong> Seybold, P.B. (2003). ―<strong>Br<strong>and</strong></strong>child‖. Kogan Page Limited: London.<br />

18. Martin, C. A., <strong>and</strong> Tulgan, B. (2001). Managing generation Y. Amherst, MA: HRD Press.<br />

19. McDermott, L. O‘Sullivan, T. <strong>and</strong> Hastings, G. (2006). ―International food advertising, pester power <strong>and</strong> its effects.‖ International Journal<br />

of Advertising, Vol. 25, 4, pp. 513-540.<br />

20. McNeal, J.U. (1999) The Kids Market: Myths <strong>and</strong> <strong>Realities</strong>. <strong>New</strong> York: Paramount Market Publishing.<br />

21. Narin, Agnes, Christine, Griffin & Patricia Gaya Wicks. (2008) ―Children‘s use of br<strong>and</strong> symbolism: A consumer culture theory<br />

approach.‖ European Journal of Marketing, Vol. 41, No. 5/6, pp. 627-640.<br />

22. Oblinger <strong>and</strong> Oblinger, 2005 Oblinger, D., & Oblinger, J. (2005). Is it age or IT: First steps towards underst<strong>and</strong>ing the net generation. In<br />

D. Oblinger, & J. Oblinger (Eds.), Educating the Net Generation (pp. 2.1–2.20). Boulder, CO: EDUCAUSE. Available at<br />

http://www.educause.edu/educatingthenetgen<br />

23. Prensky, M. (2001). Digital natives, digital immigrants. On the Horizon, 9(5), 1–6.<br />

24. Roberts, Foeher, <strong>and</strong> Rideout. ―Generation M: Media In The Lives of 8-18 Year Olds.‖ Kaiser Family Foundation (Mar. 2005): 110-111.<br />

http://www.kff.org/entmedia/upload/Generation-M-Media-in-the-Lives-of-8-18-Year-olds-Report.pdf<br />

25. Saldik, Sarah L. (2007). The <strong>New</strong> Recruit: What your Association needs to know about X, Y & Z. Expert Publishing inc.<br />

26. Schor, J. (2005). Born to buy: the commercialized child <strong>and</strong> the new consumer culture. <strong>New</strong> York: Scribner.<br />

27. Strauss, W., & Howe, N. (2006). Millennials <strong>and</strong> the pop culture: Strategies for a new generation of consumers in music, movies,<br />

television,, the Internet, <strong>and</strong> video games. Great Falls, VA: LifeCourse Associates.<br />

28. Sutherl<strong>and</strong>, A. <strong>and</strong> Thompson, B. (2003). Kidfluence: The Marketer's Guide to Underst<strong>and</strong>ing <strong>and</strong> Reaching Generation Y -- Kids, Tweens<br />

<strong>and</strong> Teens. <strong>New</strong> York: McGraw-Hill.<br />

29. Tapscott, D. (2009). Growing up digital: How the net generation is changing your world. NY: McGraw-Hill.<br />

30. Tinson, J. <strong>and</strong> Nancarrow, C. (2005). ―The influence of children on purchases: the development of measures for gender role orientation<br />

<strong>and</strong> shopping savvy.‖ International Journal of Market Research, Vol. 47, 1, 5-27.<br />

31. Thomson, E. S., Laing, A. W. <strong>and</strong> Mckee, L. (2007). ―Family purchase decision making: exploring child influence behaviour.‖ Journal of<br />

Consumer Behaviour, Vol. 6, pp. 182-202.<br />

32. Weir, L. A., Etelson, D. <strong>and</strong> <strong>Br<strong>and</strong></strong>, D. A. (2006). ―Parents' perceptions of neighbourhood safety <strong>and</strong> children's physical activity.‖<br />

Preventive Medicine, Vol. 43, 3, pp. 212-217.<br />

33. Zemke, R., Raines, C., <strong>and</strong> Filipczak, B. (1999). Generations at work: Managing the clash of veterans, boomers, Xers, <strong>and</strong> nexters in your<br />

workplace. NY: American Management Association (AMACOM).<br />

34. Childwise: www.childwise.co.uk<br />

158

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!