Brand, Identity and Reputation: Exploring, Creating New Realities ...

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References 1. Batra, R., V. Ramaswamy, D. L. Alden, Jbem Steenkamp, and S. Ramachander (2000), "Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries," Journal of Consumer Psychology, 9 (2), 83-95. 2. Boyle, B. A. and P. Magnusson (2007), "Social Identity and Brand Equity Formation: A Comparative Study of Collegiate Sports Fans," Journal of Sport Management, 21 (4), 497-520. 3. Crisp, R. J., S. Heuston, M. J. Farr, and R. N. Turner (2007), "Seeing Red or Feeling Blue: Differentiated Intergroup Emotions and Ingroup Identification in Soccer Fans," Group Processes & Intergroup Relations, 10 (1), 9-26. 4. Dimmock, J. A. and J. R. Grove (2005), "Relationship of Fan Identification to Determinants of Aggression," Journal of Applied Sport Psychology, 17 (1), 37-47. 5. --- (2006), "Identification with Sport Teams as a Function of the Search for Certainty," Journal of Sports Sciences, 24 (11), 1203-11. 6. Fournier, S. (1998), "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, 24 (4), 343-73. 7. Gladden, J. M. and D. C. Funk (2002), "Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport," Journal of Sport Management, 16 (1), 54-81. 8. Holt, D. B. (1995), "How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, 22 (1), 1-16. 9. Kerr, J. H., G. V. Wilson, I. Nakamura, and Y. Sudo (2005), "Emotional Dynamics of Soccer Fans at Winning and Losing Games," Personality and Individual Differences, 38 (8), 1855-66. 10. Kim, N. S. and L. Chalip (2004), "Why Travel to the Fifa World Cup? Effects of Motives, Background, Interest, and Constraints," Tourism Management, 25 (6), 695-707. 11. Trienekens, S. (2002), "'Colourful' Distinction: The Role of Ethnicity and Ethnic Orientation in Cultural Consumption," Poetics, 30 (4), 281-98. 12. Wann, D. L. (1994), "Biased Evaluations of Highly Identified Sport Spectators: A Response to Hirt and Ryalls," Perceptual and Motor Skills, 79 (1), 105-06. 13. --- (1994), "The Noble Sports Fan: The Relationships between Team Identification, Self-Esteem, and Aggression," Perceptual and Motor Skills, 78 (3), 864-66. 14. Wann, D. L., J. D. Carlson, and M. P. Schrader (1999), "The Impact of Team Identification on the Hostile and Instrumental Verbal Aggression of Sport Spectators," Journal of Social Behavior and Personality, 14 (2), 279-86. 15. Wann, D. L. and T. J. Dolan (1994), "Attributions of Highly Identified Sports Spectators," Journal of Social Psychology, 134 (6), 783-92. 16. --- (1994), "Influence of Spectators Identification on Evaluation of the Past, Present, and Future Performance of a Sports Team," Perceptual and Motor Skills, 78 (2), 547-52. 17. --- (1994), "Spectators Evaluations of Rival and Fellow Fans," Psychological Record, 44 (3), 351-58. 18. Wann, D. L., T. J. Dolan, K. K. McGeorge, and J. A. Allison (1994), "Relationships between Spectator Identification and Spectators Perceptions of Influence, Spectators Emotions, and Competition Outcome," Journal of Sport & Exercise Psychology, 16 (4), 347-64. 12
Session 1.2 How is Social Media, like Facebook, Twitter etc., used to create a Brand Identity? Hasan AKSOY, Selcuk University, Turkey Mehmet Akif ÇİNİ, Selcuk University, Turkey The Internet-Based Democratisation of Corporate Brand Management – An Exploration of Managerial Perspectives Bjoern Asmussen, Oxford Brookes University, UK Sally Harridge-March, Oxford Brookes University, UK Nicoletta Occhiocupo, Oxford Brookes University, UK Jillian Farquhar, University of Bedfordshire, UK Corporate Social Responsibility and Branding with Web Forum Research in the Retail Food and Drinks Sector Deviraj Gill, De Montfort University, UK Len Tiu Wright, De Montfort University, UK Mark Lemon, De Montfort University, UK Multiple Dimensions of Brand Identification: Exploring New Links among Consumer and Brands Eliane Cristine Francisco Maffezzolli, PUC, Brazil Paulo Henrique Muller Prado, UFPR, Brazil Jordi Montaña, Universitat de Vic, ESADE, Spain Isa Moll, ESADE, Spain 13
Page 1 and 2: Book of Proceedings Brand, Identity
Page 3 and 4: Session 1.1 Emotional Branding in T
Page 5 and 6: p.31) consumers tend to those sourc
Page 7 and 8: Tables and figures Brand perception
Page 9 and 10: Malaysia‘s Global Halal Hub - ―
Page 11: Birds of a Feather Consume Sports T
Page 15 and 16: 2. Interviews made with the adminis
Page 17 and 18: Table-5 Facebook Members of Homeles
Page 19 and 20: content (UGC) or even direct intera
Page 21 and 22: Fierman, (1991) found that 47% of c
Page 23 and 24: Multiple Dimensions of Brand Identi
Page 25 and 26: Session 1.3 Corporate Identity, Cor
Page 27 and 28: CSR are the ideals and ethics of co
Page 29 and 30: Corporate Brand Identity Management
Page 31 and 32: To study the influence of B2B relat
Page 33 and 34: Antecedents And Consequences Of Bra
Page 35 and 36: 22. Gurviez, P., and Korchia, M. (2
Page 37 and 38: Non-monetary factors, such as effor
Page 39 and 40: 23. Holbrook, M.B. (2006). Consumpt
Page 41 and 42: Brand Extensions and Culture: The I
Page 43 and 44: avoidance tend to prefer more infor
Page 45 and 46: Virtual Internal Brand Communities:
Page 47 and 48: References 1. Algesheimer, R., Dhol
Page 49 and 50: associations based on their percept
Page 51 and 52: shift in the psychological contract
Page 53 and 54: 10. Berthon, P., Ewing, M., & Hah,
Page 55 and 56: Session 2.1 Global Brand Relationsh
Page 57 and 58: G. Brand Personality Excitement Hon
Page 59 and 60: The Impact of Relationship Marketin
Page 61 and 62: ‗United 2010-one for all, all for
Page 63 and 64:
Brand Equity Trends in Top Global B
Page 65 and 66:
Uncovering ‗Meanings‘ through A
Page 67 and 68:
45. Melewar, T.C. and Saunders, J.
Page 69 and 70:
Thus, from a design perspective, we
Page 71 and 72:
Keywords Brands, marketing, meaning
Page 73 and 74:
How Important is the Brand Name Ele
Page 75 and 76:
References 1. Aaker, D. (1991). Man
Page 77 and 78:
Simon Cowell and Branding the X Fac
Page 79 and 80:
Dead or Living: Which Celebrity To
Page 81 and 82:
Reference 1. Bagozzi, R.P. & Yi, Y.
Page 83 and 84:
has been adopted and within this an
Page 85 and 86:
Organizational Factors Contributing
Page 87 and 88:
examine and reconcile existing lite
Page 89 and 90:
Effects of Corporate Social Respons
Page 91 and 92:
15. Morsing M, & Schultz M. (2006).
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1989). But if the information avail
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An Inquiry into Corporate Heritage
Page 97 and 98:
3. Balmer, J. M. T., & Greyser, S.
Page 99 and 100:
Research questions and methodology
Page 101 and 102:
Building Corporate Reputation: A Di
Page 103 and 104:
Session 3.1 Financial vs. Consumer-
Page 105 and 106:
For indicating brand equity, one of
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Financial Brand Valuation: an exper
Page 109 and 110:
Figure 1 Religiously Motivated Cons
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I Don‘t Like It! - Understanding
Page 113 and 114:
Session 3.2 Advertising Agency Empl
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applications of the Repertory Test
Page 117 and 118:
The Life Cycle of Mavens Lynne Free
Page 119 and 120:
Exploring the relationship between
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internal branding process. Internal
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proper branding strategy. With the
Page 125 and 126:
Profiling the Image of Urban Busine
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Finally, the paper confirms the cau
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Table 3 Image differences according
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associated with the brand‖ (Aaker
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Figure 1 - Number of adjectives sel
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Figure 5 - Main attributes of a gol
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Empirical Studies For both studies,
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Figure 2: Perception of the City of
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Co-branding places? Andrea Lucarell
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12. Lucarelli, A., & Berg, P. O. (2
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the place brands, as has been showe
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Session 3.4 Innovation and Entrepre
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The interviews were conducted in th
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Country-of-Origin Effects on Brand
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7. Kaynak, E., Kucukemiroglu, O. &
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Results The demographic profile ind
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use games consoles (Childwise, 2001
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Plenary Session 2 Brand Performance
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Uncles, M.D. & Kwok, S. (2008). Gen
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Brand Management Framework Empirica
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Coneptualising Branding in Indian P
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characteristics could be zeroed upo
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Concentrating on the actual practic
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ooking attractive in greater detail
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Session 7.2 Brand Personification a
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Importance of Country Image to Mega
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Table 1: Evaluative Responses for t
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To be Similar or Unique? Implicatio
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Brown, T. J., Dacin, P. A., Pratt,
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A brand-driven strategy oriented to
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Rheingold, H. (1993). The Virtual C
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A Framework for Public Sector Brand
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Conclusion Public sector organisati
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A strategic investigation into the
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There are also some changes in term
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Brand Hypocrisy Sanne Frandsen, Cop
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Table 1: Empirical Findings Theory
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Brand Governance in Social Networki
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Determinants Brand Orientation Va
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When Individual Experience becomes
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Impact of Storytelling on Consumer
Page 207 and 208:
The Role of Communication in Establ
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Culture‘s Influence on Consumer P
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+ Top-Down Dynamic between Luxury F
Page 213 and 214:
Analysis and results We assessed th
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An Exploration of Own Brand Retaile
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11. ETI 2010. Ethical Trading Initi
Page 219 and 220:
When investigating unique significa
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Session 8.2 Closing the Gaps - the
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accomplishing reality rather than d
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Reddy, 1998, p.40). As a result, br
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Figure 2: Doves Real Beauty Billboa
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Literature review, as a complete re
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Segmenting McDonalds: Measuring Bra
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A simple eyeballing of the segment
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Segment 2 Segment 3 Segment 4 235
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Session 8.3 Brand Attitudes and the
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when preceded with the related conc
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What keeps smokers from quitting? U
Page 243 and 244:
Table 1: Description of the cigaret
Page 245 and 246:
Exploring differences in product at
Page 247 and 248:
Based on the results some general c
Page 249 and 250:
Data was collected by independent j
Page 251 and 252:
Sonic branding: A review of literat
Page 253 and 254:
How is green seen? Exploring the im
Page 255 and 256:
were in evidence. The inability to
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Generally speaking, people use exte
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How Retail Banks Use Atmosphere to
Page 261 and 262:
Actually, we don‘t feel constrain
Page 263 and 264:
Introduction Reputation and Financi
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Chun, R. & Davies G. (2009). Employ
Page 267 and 268:
Identity, Reputation and Organizati
Page 269 and 270:
Introduction Factors Affecting Bran
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A quiet important approach then bec
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27. Gentry, C.R., ―Building on Br
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Together these issues have resulted
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elations. If the contact persons tr
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How do you Really Know? Exploring B
Page 281 and 282:
Originality/value The psychology li
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asked ―did you see any of these c
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expressivity (Ω experts = 0,96 p
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Next are brand associations, also r
Page 289 and 290:
Table 1: Selection of variables, it
Page 291 and 292:
Special Session Issues in Brand Gov
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A Competance based Brand: Meaning a
Page 295 and 296:
Session 12.4 Special Session Topic:
Page 297 and 298:
Brand Meaning Co-Creation of Newcom
Page 299 and 300:
Leonor Vacas de Carvalho, Évora Un
Page 301:
Ronaldo Schutz, University of the A
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