Alphabetical List of Authors A Temi Abimbola, Warwick Business School, UK, Session 1.4 Ibrahim Abosag, Manchester Business School, U.K., Session 2.1, Session 3.1 Russell Abratt, Nova Southern University, <strong>and</strong> University of the Witwatersr<strong>and</strong>, Session 2.4 Aqeel Ahmed, Winchester School of Art, University of Southampton, UK, Session 7.1 Hasan Aksoy, Selcuk University, Turkey, Session 1.2 Olusanmi Amujo, Nigerian Institute of Public Relations, Nigeria, Session 12.3 Mikael Andéhn, Stockholm University, Sweden, Session 3.4 Ahmad Azmi Ariffin, Universiti Kebangsaan Malaysia, Malaysia, Session 3.4 Roseni Ariffin, Universiti Malaysia Sabah, Malaysia, Session 3.4 Anahit Armenakyan, Carleton University, Canada, Session 7.2 Arvind Ashta, Burgundy School of Business, France, Session 7.4 Bjoern Asmussen, Oxford Brookes University, UK, Session 1.2 Djamchid Assadi, Burgundy School of Business, France, Session 7.4 Norzalita Abd. Aziz, Universiti Kebangsaan Malaysia, Malaysia, Session 3.4 B Bamini KPD Balakrishnan, Universiti Malaysia Sabah, Malaysia, Session 3.4 John M. T. Balmer, Brunel University, Brunel Business School, UK, Session 2.4 Brigitte Balogh, The University of Texas at Austin, U.S.A., Session 1.1 Asok Kumar Banerjee, Indian Institute of Social Welfare <strong>and</strong> Business Management, Kolkata, India, Session 7.1 Pratyush Bannerjee, IBS Dehradun, India, Session 2.3 Hortênsia Gouveia Bar<strong>and</strong>as, Faculty of Economics - Porto University, Portugal, Session 1.3 Teresa Barros, Porto Polytechnic - ESTGF, Portugal, Session 1.3 Dina Bassiouni, Royal Holloway University of London, UK, Session 3.4 Mike Bastin, China Agriculture University, China, Session 3.1, Session 7.2 Suzanne C. Beckmann, Copenhagen Business School, Denmark, Session 3.3 Michael Beverl<strong>and</strong>, University of Bath, U.K., Session 8.2 Galina Biedenbach, Umeå University, Sweden, Session 1.4 Riitta Birkstedt, Turku School of Economics, University of Turku, Finl<strong>and</strong>, Session 7.1 Petra Bouvain, University of Canberra, Australia, Session 7.1 Ian Brennan, Colorado State University, Session 8.3 Stephen Brown, University of Ulster, UK, Session 2.3 Verica Bulovic, Singidunum University, Serbia, Session 1.1 Mario Burghausen, Brunel University, Brunel Business School, UK, Session 2.4 Edna Buyong, Universiti Teknikal Malaysia, Malaysia, Session 1.1 C Erdinç Çakmak, NHTV Breda University of Applied Sciences, Netherl<strong>and</strong>s, Session 7.2 Domingo Calvo Dopico, University of A Coruña, Spain, Session 12.2 Cristina Calvo Porral, University of A Coruña, Spain, Session 12.2 Joana César Machado, Catholic University, Portugal, Session 2.2 Cecilia Cassinger, University of Essex, U.K., Session 3.2 Jean-Charles Chebat, HEC Montréal, Canada, Session 8.4 Ranis Cheng, Nottingham Trent University, U.K., Session 3.2 Kerry Chipp, University of Pretoria, South Africa, Session 8.4 Polymeros Chrysochou, University of South Australia, Australia, Session 8.3 Mehmet Akif Çini, Selcuk University, Turkey, Session 1.2 Rita Coelho do Vale, Catholic University of Portugal, Católica Lisbon, Portugal, Session 8.3 Antónia Correia, University of the Algarve, Portugal, Session 3.3 S<strong>and</strong>ra Maria Correia Loureiro, University of Aveiro, Portugal, Session 2.4 Ana Côrte-Real, Catholic University, Porto, Portugal, Session 2.2, Session 12.2 D Francesca d‘Angella, IULM University, Session 3.3 Satya Bhushan Dash, Indian Institute of Management, India, Session 1.3 Rui Vinhas da Silva, ISCTE-IUL Lisbon University Institute, Portugal, Session 2.2 Saroj Kumar Datta, Mody Institute of Technology & Science, Lakshmangarh, Rajasthan, India, Session 7.1 Niraj Dawar, Ivey Business School, Canada, Session 2.4 Dianne Dean, The University of Hull, UK, Session 1.3 Manuela De Carlo, IULM University, Session 3.3 298
Leonor Vacas de Carvalho, Évora University, Portugal, Session 2.2 Gary Davies, Manchester Business School, UK, Plenary Session 4 Paulo de Lencastre, Catholic University, Portugal, Session 2.2 Rumina Dhalla, University of Guelph, Canada, Session 7.2 Peter Dickenson, Loughborough University, United Kingdom, Session 7.4 Eleonora Di Maria, University of Padua, Italy, Session 7.2 Adele Dunn, University of Ulster, United Kingdom, Session 7.4 F Jillian Farquhar, University of Bedfordshire, UK, Session 1.2 David Falls, University of Ulster, United Kingdom, Session 7.4 Nakeisha S. Ferguson, University of St. Thomas, U.S.A., Session 1.1 Marc Fetscherin, Rollins College, USA, Session 7.4 Carley Foster, Nottingham Trent University, U.K., Session 3.2 Eliane Cristine Francisco Maffezzolli, PUC, Brazil, Session 1.2, Session 12.2 Sanne Fr<strong>and</strong>sen, Copenhagen Business School, Denmark, Session 7.3 Lynne Freeman, School of Marketing, University of Technology Sydney, Australia, Session 3.2 Alan French, Loughborough University, UK, Session 8.2 G Claire Gélinas-Chebat, UQAM, Canada, Session 8.4 Maggie Geuens, Gent University, Belgium, Session 2.4 Ergun Gide, CQUniversity, Sydney, Australia, Session 2.1, Session 8.2 Sene Gide, University of Sydney, Australia, Session 7.3 Deviraj Gill, De Montfort University, UK, Session 1.2 Massimo Giovanardi, ―Carlo Bo‖ University of Urbino, Italy, Session 3.3 Frank Goedertier, Vlerick Leuven Gent Management School, Belgium, Session 2.4 Helen Goworek, Nottingham Trent University, Session 7.4 Luke Greenacre, School of Marketing, University of Technology Sydney, Australia, Session 3.2 Kjell Grønhaug, Norwegian School of Ecnomics <strong>and</strong> Business Administration, Norway, Session 12.1 Clara Gustafsson, Stockholm University, Sweden, Session 8.4 H Chris Hackley, Royal Holloway, University of London, UK, Session 2.3, Session 3.4, Session 7.4 Ulla Hakala, Turku School of Economics, University of Turku, Finl<strong>and</strong>, Session 3.1 Sally Harridge-March, Oxford Brookes University, UK, Session 1.2 Sven Haugl<strong>and</strong>, Norwegian School of Ecnomics <strong>and</strong> Business Administration, Norway, Session 12.1 Matthew Allen Hawkins, ESADE, Spain, Session 1.4 Githa Heggde, Welingkar Education, India, Session 7.4 Clive Helm, Westminster Business School, U.K., Session 2.3, Session 12.3 Geraldine Henderson, The University of Texas at Austin, U.S.A. Session 1.1 Natalie Herenda, The Australian Institute of Music, Australia, Session 3.2 Louise Heslop, Carleton University, Canada, Session 7.2 Robert Ebo Hinson, University of Ghana Business School, Ghana, Session 2.1 I Oriol Iglesias, ESADE, Spain, Session 1.4 J Jit Singh Jatinder, ESADE, Spain, Session 1.4 Chanaka Jayawardhena, Loughborough University, United Kingdom, Session 7.4 Simon Jödecke, Aarhus School of Business <strong>and</strong> Social Sciences, Denmark, Session 8.3 Richard Jones, Copenhagen Business School, Denmark, Session 12.3 Jaehee Jung, University of Delaware, U.S.A., Session 7.4 K Ilias Kapareliotis, Abertay Dundee University, United Kingdom, Session 12.1 Joona Keränen, Lappeenranta University of Technology, Finl<strong>and</strong>, Session 12.1 Joachim Kernstock, Centre of Competence for <strong>Br<strong>and</strong></strong> Management, St. Gallen, Switzerl<strong>and</strong>, Session 2.4 Gayle Kerr, Queensl<strong>and</strong> University of Technology, Australia, Session 3.2 Philip Kitchen, Brock University, Canada, Session 1.3 Nicola Kleyn, University of Pretoria, South Africa, Session 2.4, Session 8.4 Claudius König, CloserLondon, London, UK, Session 2.4 Athanassios Krystallis, Aarhus University, Denmark, Session 1.3, Session 8.3, Session 8.3 Selin Cetinkaya Kudret, King‘s College London, UK, Session 1.4 299
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Book of Proceedings Brand, Identity
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Session 1.1 Emotional Branding in T
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p.31) consumers tend to those sourc
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Tables and figures Brand perception
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Malaysia‘s Global Halal Hub - ―
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Birds of a Feather Consume Sports T
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Session 1.2 How is Social Media, li
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2. Interviews made with the adminis
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Table-5 Facebook Members of Homeles
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content (UGC) or even direct intera
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Fierman, (1991) found that 47% of c
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Multiple Dimensions of Brand Identi
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Session 1.3 Corporate Identity, Cor
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CSR are the ideals and ethics of co
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Corporate Brand Identity Management
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To study the influence of B2B relat
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Antecedents And Consequences Of Bra
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22. Gurviez, P., and Korchia, M. (2
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Non-monetary factors, such as effor
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23. Holbrook, M.B. (2006). Consumpt
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Brand Extensions and Culture: The I
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avoidance tend to prefer more infor
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Virtual Internal Brand Communities:
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References 1. Algesheimer, R., Dhol
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associations based on their percept
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shift in the psychological contract
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10. Berthon, P., Ewing, M., & Hah,
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Session 2.1 Global Brand Relationsh
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G. Brand Personality Excitement Hon
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The Impact of Relationship Marketin
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‗United 2010-one for all, all for
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Brand Equity Trends in Top Global B
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Uncovering ‗Meanings‘ through A
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45. Melewar, T.C. and Saunders, J.
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Thus, from a design perspective, we
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Keywords Brands, marketing, meaning
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How Important is the Brand Name Ele
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References 1. Aaker, D. (1991). Man
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Simon Cowell and Branding the X Fac
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Dead or Living: Which Celebrity To
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Reference 1. Bagozzi, R.P. & Yi, Y.
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has been adopted and within this an
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Organizational Factors Contributing
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examine and reconcile existing lite
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Effects of Corporate Social Respons
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15. Morsing M, & Schultz M. (2006).
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1989). But if the information avail
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An Inquiry into Corporate Heritage
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3. Balmer, J. M. T., & Greyser, S.
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Research questions and methodology
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Building Corporate Reputation: A Di
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Session 3.1 Financial vs. Consumer-
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For indicating brand equity, one of
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Financial Brand Valuation: an exper
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Figure 1 Religiously Motivated Cons
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I Don‘t Like It! - Understanding
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Session 3.2 Advertising Agency Empl
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applications of the Repertory Test
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The Life Cycle of Mavens Lynne Free
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Exploring the relationship between
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internal branding process. Internal
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proper branding strategy. With the
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Profiling the Image of Urban Busine
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Finally, the paper confirms the cau
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Table 3 Image differences according
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associated with the brand‖ (Aaker
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Figure 1 - Number of adjectives sel
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Figure 5 - Main attributes of a gol
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Empirical Studies For both studies,
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Figure 2: Perception of the City of
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Co-branding places? Andrea Lucarell
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12. Lucarelli, A., & Berg, P. O. (2
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the place brands, as has been showe
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Session 3.4 Innovation and Entrepre
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The interviews were conducted in th
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Country-of-Origin Effects on Brand
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7. Kaynak, E., Kucukemiroglu, O. &
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Results The demographic profile ind
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use games consoles (Childwise, 2001
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Plenary Session 2 Brand Performance
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Uncles, M.D. & Kwok, S. (2008). Gen
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Brand Management Framework Empirica
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Coneptualising Branding in Indian P
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characteristics could be zeroed upo
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Concentrating on the actual practic
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ooking attractive in greater detail
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Session 7.2 Brand Personification a
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Importance of Country Image to Mega
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Table 1: Evaluative Responses for t
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To be Similar or Unique? Implicatio
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Brown, T. J., Dacin, P. A., Pratt,
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A brand-driven strategy oriented to
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Rheingold, H. (1993). The Virtual C
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A Framework for Public Sector Brand
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Conclusion Public sector organisati
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A strategic investigation into the
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There are also some changes in term
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Brand Hypocrisy Sanne Frandsen, Cop
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Table 1: Empirical Findings Theory
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Brand Governance in Social Networki
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Determinants Brand Orientation Va
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When Individual Experience becomes
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Impact of Storytelling on Consumer
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The Role of Communication in Establ
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Culture‘s Influence on Consumer P
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+ Top-Down Dynamic between Luxury F
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Analysis and results We assessed th
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An Exploration of Own Brand Retaile
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11. ETI 2010. Ethical Trading Initi
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When investigating unique significa
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Session 8.2 Closing the Gaps - the
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accomplishing reality rather than d
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Reddy, 1998, p.40). As a result, br
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Figure 2: Doves Real Beauty Billboa
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Literature review, as a complete re
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Segmenting McDonalds: Measuring Bra
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A simple eyeballing of the segment
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Segment 2 Segment 3 Segment 4 235
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Session 8.3 Brand Attitudes and the
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when preceded with the related conc
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What keeps smokers from quitting? U
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Table 1: Description of the cigaret
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Exploring differences in product at
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- Page 263 and 264: Introduction Reputation and Financi
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- Page 267 and 268: Identity, Reputation and Organizati
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