Brand, Identity and Reputation: Exploring, Creating New Realities ...

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L Armin Ledergerber, Zurich University of Applied Sciences, Switzerland, Session 7.3 Zoe Lee, University of Bath, U.K., Session 8.2 Kim Lehman, University of Tasmania, Australia, Session 2.3 Debra Leighton, University of Salford, United Kingdom, Session 2.3 Mark Lemon, De Montfort University, UK, Session 1.2 Ming Lim, University of Leicester, U.K., Session 8.4 Adam Lindgreen, University of Cardiff, U.K., Session 12.4 Ross Liston, University of Pretoria, South Africa, Session 8.4 Benaliza Loo, Royal Holloway University of London, UK, Session 7.4 Andrea Lucarelli, Stockholm University, Sweden, Session 3.3 M Noorhayati Mansor, Universiti Malaysia Sabah, Malaysia, Session 3.4 F. Vitorino Martins, Faculty of Economics - Porto University, Portugal, Session 1.3 Joanne McCloskey, University of Bath, U.K., Session 8.2 T C Melewar, Brunel University, U.K., Session 7.3, Session 7.4 Richard Michon, Ryerson University, Canada, Session 8.4 Aliah Hanim Mohd Salleh, Universiti Kebangsaan Malaysia, Malaysia, Session 3.4 Norjaya Mohd Yasin, Universiti Kebangsaan Malaysia, Malaysia, Session 3.4 Isa Moll, ESADE, Spain Session 1.2, Session 12.2 Amit Mookerjee, Indian Institute of Management, India, Session 1.3 Jordi Montaña, Universitat de Vic, ESADE, Spain, Session 1.2, Session 12.2 Paulo Henrique Muller Prado, UFPR, Brazil, Session 1.2 Brigit Muskat, University of Canberra, Australia, Session 7.1 Matthias Muskat, University of Canberra, Australia, Session 7.1 Penelope Muzanenhamo, Warwick Business School, UK, Session 1.4 N Lubna Nafees, Institute of Management technology, India, Session 7.4 Marija Najdic, Singidunum University, Serbia, Session 1.1 O Nicoletta Occhiocupo, Oxford Brookes University, UK, Session 1.2 Norm O‘Reilly, University of Ottawa, Canada, Session 7.2 Tayo Otubanjo, Pan African University, Nigeria, Session 2.2, Session 12.3 P Erifili Papista, Athens University of Economics & Business, Greece, Session 1.3 Marco Paiola, University of Padua, Italy, Session 7.2 Mark Palmer, University of Birmingham, United Kingdom, Session 7.4 Rosária Pereira, University of the Algarve, Portugal, Session 3.3 Jason Perepelkin, University of Saskatchewan, Canada, Session 12.2 Luca Petruzzellis, University of Bari; Italy, Session 8.4 Kalle A. Piirainen, Lappeenranta University of Technology, Finland, Session 12.1 Steven Pike, Queensland University of Technology, Australia, Session 3.2 Fernando Pinto Santos, ISCTE-IUL Lisbon University Institute, Portugal, Session 2.2 Inga Polster, Aarhus School of Business and Social Sciences, Denmark, Session 8.3 Khanyapuss Punjaisri, Univerisity of Hull, U.K., Session 3.2 R Ahmed Rageh, Fayoum University, Egypt, Session 7.4 Ismi Rajiani, Universiti Teknikal Malaysia, Malaysia, Session 1.1 Chantel Reddiar, University of Pretoria, South Africa, Session 2.4 S M Riad Shams, CQUniversity, Sydney Australia, Session 2.1, Session 8.2 Anne Rindell, HANKEN School of Economics, Finland, Session 3.1 Stuart Roper, Manchester Business School, UK, Session 2.2 D.J.Griff Round, Manchester Business School, UK, Session 2.2 Pandrang Row, Welingkar Education, India, Session 7.4 Subhadip Roy, IBS Hyderabad (IFHE University), India, Session 2.3 S Fathima Zahara Saleem, ESADE, Spain, Session 1.4 Risto T. Salminen, Lappeenranta University of Technology, Finland, Session 12.1 Shamindra Nath Sanyal, Narula Institute of Technology, Kolkata, India, Session 7.1 300
Ronaldo Schutz, University of the Algarve, Portugal, Session 3.3 Ahmed Shaalan, The University of Hull, UK, Session 1.3 Shahidan Shafie, Univesiti of Malaya, Session 1.1 Kamran Siddiuqi, IBA, KARACHI, Pakistan, Session 2.1 Ruth S. Siganul, Universiti Malaysia Sabah, Malaysia, Session 3.4 Geoff Simmons, University of Ulster, United Kingdom, Session 7.4 Gareth Smith, Oxford Brookes University, UK, Session 8.2 Neha Srivastava, Indian Institute of Management, India, Session 1.3 Tore Strandvik, HANKEN School of Economics, Finland, Session 3.1 T Saara Taalas, Turku School of Economics, Finland, Session 3.2 Veronika V. Tarnovskaya, Lund School of Economic Research, Sweden, Session 8.2 Rungpaka Amy Tiwsakul, University of Surrey, UK, Session 2.3 Marwa E. Tourky, The University of Hull, UK, Session 1.3 Jason Turner, Abertay Dundee University, United Kingdom, Session 12.1 U Mark Uncles, University of New South Wales, Australia, Plenary Session 2 V Christine Vallaster, University of Liechtenstein, Session 12.4 Consuelo Vásquez, Département de communication sociale et publique, Canada, Session 3.2 Ramesh Venkat, Saint Mary‘s University, Canada, Session 7.3 Pedro Verga Matos, Technical University of Lisbon, ISEG, Portugal, Session 8.3 Sonja Verwey, University of Johannesburg, South Africa, Session 7.2 Zsuzsanna Vincze, Umeå School of Business, Umeå University, Sweden, Session 3.1 W Sylvia von Wallpach, Innsbruck University, Austria, Session 12.4 Bert Weijters, Vlerick Leuven Gent Management School, Belgium, Session 2.4 Len Tiu Wright, De Montfort University, UK, Session 1.2 X Chunyan Xie, Stord/Haugesund University College, Norway, Session 12.1 Z David Di Zhang, University of Saskatchewan, Canada, Session 12.2 Sebastian Zenker, University of Hamburg, Germany, Session 3.3 301
Page 1 and 2:
Book of Proceedings Brand, Identity
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Session 1.1 Emotional Branding in T
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p.31) consumers tend to those sourc
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Tables and figures Brand perception
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Malaysia‘s Global Halal Hub - ―
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Birds of a Feather Consume Sports T
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Session 1.2 How is Social Media, li
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2. Interviews made with the adminis
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Table-5 Facebook Members of Homeles
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content (UGC) or even direct intera
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Fierman, (1991) found that 47% of c
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Multiple Dimensions of Brand Identi
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Session 1.3 Corporate Identity, Cor
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CSR are the ideals and ethics of co
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Corporate Brand Identity Management
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To study the influence of B2B relat
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Antecedents And Consequences Of Bra
Page 35 and 36:
22. Gurviez, P., and Korchia, M. (2
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Non-monetary factors, such as effor
Page 39 and 40:
23. Holbrook, M.B. (2006). Consumpt
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Brand Extensions and Culture: The I
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avoidance tend to prefer more infor
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Virtual Internal Brand Communities:
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References 1. Algesheimer, R., Dhol
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associations based on their percept
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shift in the psychological contract
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10. Berthon, P., Ewing, M., & Hah,
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Session 2.1 Global Brand Relationsh
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G. Brand Personality Excitement Hon
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The Impact of Relationship Marketin
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‗United 2010-one for all, all for
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Brand Equity Trends in Top Global B
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Uncovering ‗Meanings‘ through A
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45. Melewar, T.C. and Saunders, J.
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Thus, from a design perspective, we
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Keywords Brands, marketing, meaning
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How Important is the Brand Name Ele
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References 1. Aaker, D. (1991). Man
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Simon Cowell and Branding the X Fac
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Dead or Living: Which Celebrity To
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Reference 1. Bagozzi, R.P. & Yi, Y.
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has been adopted and within this an
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Organizational Factors Contributing
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examine and reconcile existing lite
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Effects of Corporate Social Respons
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15. Morsing M, & Schultz M. (2006).
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1989). But if the information avail
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An Inquiry into Corporate Heritage
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3. Balmer, J. M. T., & Greyser, S.
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Research questions and methodology
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Building Corporate Reputation: A Di
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Session 3.1 Financial vs. Consumer-
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For indicating brand equity, one of
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Financial Brand Valuation: an exper
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Figure 1 Religiously Motivated Cons
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I Don‘t Like It! - Understanding
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Session 3.2 Advertising Agency Empl
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applications of the Repertory Test
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The Life Cycle of Mavens Lynne Free
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Exploring the relationship between
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internal branding process. Internal
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proper branding strategy. With the
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Profiling the Image of Urban Busine
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Finally, the paper confirms the cau
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Table 3 Image differences according
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associated with the brand‖ (Aaker
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Figure 1 - Number of adjectives sel
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Figure 5 - Main attributes of a gol
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Empirical Studies For both studies,
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Figure 2: Perception of the City of
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Co-branding places? Andrea Lucarell
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12. Lucarelli, A., & Berg, P. O. (2
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the place brands, as has been showe
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Session 3.4 Innovation and Entrepre
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The interviews were conducted in th
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Country-of-Origin Effects on Brand
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7. Kaynak, E., Kucukemiroglu, O. &
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Results The demographic profile ind
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use games consoles (Childwise, 2001
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Plenary Session 2 Brand Performance
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Uncles, M.D. & Kwok, S. (2008). Gen
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Brand Management Framework Empirica
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Coneptualising Branding in Indian P
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characteristics could be zeroed upo
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Concentrating on the actual practic
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ooking attractive in greater detail
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Session 7.2 Brand Personification a
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Importance of Country Image to Mega
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Table 1: Evaluative Responses for t
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To be Similar or Unique? Implicatio
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Brown, T. J., Dacin, P. A., Pratt,
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A brand-driven strategy oriented to
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Rheingold, H. (1993). The Virtual C
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A Framework for Public Sector Brand
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Conclusion Public sector organisati
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A strategic investigation into the
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There are also some changes in term
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Brand Hypocrisy Sanne Frandsen, Cop
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Table 1: Empirical Findings Theory
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Brand Governance in Social Networki
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Determinants Brand Orientation Va
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When Individual Experience becomes
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Impact of Storytelling on Consumer
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The Role of Communication in Establ
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Culture‘s Influence on Consumer P
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+ Top-Down Dynamic between Luxury F
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Analysis and results We assessed th
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An Exploration of Own Brand Retaile
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11. ETI 2010. Ethical Trading Initi
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When investigating unique significa
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Session 8.2 Closing the Gaps - the
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accomplishing reality rather than d
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Reddy, 1998, p.40). As a result, br
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Figure 2: Doves Real Beauty Billboa
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Literature review, as a complete re
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Segmenting McDonalds: Measuring Bra
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A simple eyeballing of the segment
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Segment 2 Segment 3 Segment 4 235
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Session 8.3 Brand Attitudes and the
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when preceded with the related conc
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What keeps smokers from quitting? U
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Table 1: Description of the cigaret
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Exploring differences in product at
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Based on the results some general c
Page 249 and 250: Data was collected by independent j
Page 251 and 252: Sonic branding: A review of literat
Page 253 and 254: How is green seen? Exploring the im
Page 255 and 256: were in evidence. The inability to
Page 257 and 258: Generally speaking, people use exte
Page 259 and 260: How Retail Banks Use Atmosphere to
Page 261 and 262: Actually, we don‘t feel constrain
Page 263 and 264: Introduction Reputation and Financi
Page 265 and 266: Chun, R. & Davies G. (2009). Employ
Page 267 and 268: Identity, Reputation and Organizati
Page 269 and 270: Introduction Factors Affecting Bran
Page 271 and 272: A quiet important approach then bec
Page 273 and 274: 27. Gentry, C.R., ―Building on Br
Page 275 and 276: Together these issues have resulted
Page 277 and 278: elations. If the contact persons tr
Page 279 and 280: How do you Really Know? Exploring B
Page 281 and 282: Originality/value The psychology li
Page 283 and 284: asked ―did you see any of these c
Page 285 and 286: expressivity (Ω experts = 0,96 p
Page 287 and 288: Next are brand associations, also r
Page 289 and 290: Table 1: Selection of variables, it
Page 291 and 292: Special Session Issues in Brand Gov
Page 293 and 294: A Competance based Brand: Meaning a
Page 295 and 296: Session 12.4 Special Session Topic:
Page 297 and 298: Brand Meaning Co-Creation of Newcom
Page 299: Leonor Vacas de Carvalho, Évora Un
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