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Design Challenges: Avoiding the Pitfalls, winning the game - Xilinx

Design Challenges: Avoiding the Pitfalls, winning the game - Xilinx

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y Bill Hargin<br />

Product Manager, HyperLynx<br />

Mentor Graphics<br />

bill_hargin@mentor.com<br />

CONNECTIVITY<br />

Losing Less from Lossy Lines<br />

Managing signal loss when designing with RocketIO transceivers.<br />

A few months ago, I needed a few new hard<br />

drives: two desktop drives for home and a<br />

bigger 120 GB drive for my laptop, which<br />

was out of space. Browsing through a<br />

Seattle-area computer store, I compared<br />

<strong>the</strong> prices of Ultra ATA drives (older, parallel<br />

architectures) and Serial ATA (SATA)<br />

disk drives, discovering that <strong>the</strong> higher<br />

throughput of <strong>the</strong> SATA drives had resulted<br />

in price points that were twice those of<br />

<strong>the</strong> Ultra ATA drives. To me, this presented<br />

a crisp picture of <strong>the</strong> economic drivers<br />

behind <strong>the</strong> SERDES technology wave:<br />

higher throughput commanding a higher<br />

price, yet lower manufacturing costs.<br />

You would think hardware designers<br />

would be making a mad dash toward serial<br />

design. However, I find that <strong>the</strong> “dash”<br />

toward SERDES seems to hover around<br />

20 percent. Pondering this, I have come to<br />

believe that <strong>the</strong>re are three primary reasons<br />

for <strong>the</strong> reticence among <strong>the</strong> remaining<br />

80 percent:<br />

1. Speed. Many applications are not<br />

pushing <strong>the</strong> speed envelope.<br />

2. Resistance to change. Even innovative<br />

engineers are creatures of habit.<br />

3. Real or perceived technical hurdles.<br />

SERDES design requires a different<br />

approach than wide, parallel bus<br />

design.<br />

Third Quarter 2005 Xcell Journal 69

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