Visual Identity Standards PDF v.3 - The Co-operative

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is not about making big profits for shareholders, but creating value for our members. So it’s fitting that Membership is part of our visual identity.
Membership Membership is a very important and valuable part of The Co-operative. Membership led communications are very easily identifiable – the warm yellow gives clear standout in busy environments. Their look and feel is very clean and to the point about the benefits membership brings. 103
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good for everyone. Delivering our V
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04 The Co-operative visual identity
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The Co-operative visual identity Th
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The logotype There are no physical
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Consistent quality A co-operative b
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Open Decent Ambitious Co-operative
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The Co-operative visual identity Ou
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The Co-operative is ‘changing bus
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The Co-operative visual identity Ev
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This is called the Masterbrand logo
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If space restrictions cause a probl
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Two-line version and business colou
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However wide the selection for colo
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A and B A, B and C ‘good for ever
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The Co-operative logotype 29
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The Co-operative logotype 31
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If you’re printing an item in jus
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B: Any size above 25mm. The minimum
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Appropriate use of the logotype and
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Please do not do this to our logoty
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1 Example 2 Example proudly support
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4 Example ASSIFIED STYLE 1 - 1 BRAN
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How our name and our logotype work
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deal: 1 2 Price Co-operative Strawb
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Over the following pages you will s
Page 51 and 52: Travel Childcare Cruises Funeralcar
Page 53 and 54: PMS Warm Gray 6c PMS Cool Gray 7c P
Page 55 and 56: The consistent use of type and layo
Page 57 and 58: Helvetica Neue 87 Heavy Condensed H
Page 59 and 60: offers the widest range of holidays
Page 61 and 62: sabon Bold sabon Bold italic The Co
Page 63 and 64: internal communication magazine exa
Page 65 and 66: Colour and contrast: 1 As a general
Page 67 and 68: using layout 67
Page 69 and 70: . We are the first retailer in the
Page 71 and 72: 2 3 using layout 71
Page 73 and 74: using layout 73
Page 75 and 76: v 2 /3 v example C: Projecting sign
Page 77 and 78: Using imagery The subject matter of
Page 79 and 80: Honest Using imagery 79
Page 81 and 82: Cropping and perspective Cropping a
Page 83 and 84: Business specific illustration When
Page 85 and 86: Hostile to oppressive regimes Over
Page 87 and 88: Using imagery 87
Page 89 and 90: Communicating the brand We create a
Page 91 and 92: This is wrong: Communicating the br
Page 93 and 94: This is wrong: This is right: Bee i
Page 95 and 96: Masterbrand is expressed not only b
Page 97 and 98: 1 Logotype 2 Logotype and strapline
Page 99 and 100: 4 Sign-off for animated application
Page 101: 6 6 Good For Everyone Productions:
Page 105 and 106: 2 Membership 105
Page 107 and 108: 4 Communication examples of imagery
Page 109 and 110: 4 Communication examples membership
Page 111 and 112: In the following pages you’ll see
Page 113 and 114: Fully detailed in-depth guidelines
Page 115 and 116: Business examples Fully detailed in
Page 117 and 118: Fully detailed in-depth guidelines
Page 119 and 120: The stationery designs enable indiv
Page 121 and 122: 2 The Southern Co-operative 1st Flo
Page 123 and 124: 2 Part of The Co-operative Group 1s
Page 125 and 126: Society accreditations The design a
Page 127 and 128: Example C Society accreditation in
Page 129 and 130: Society accreditations 129
Page 131 and 132: logotype The Co-operative logotype
Page 133 and 134: Contact 133
Page 135 and 136: Notes 135
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Visual Identity Standards PDF v.3 - The Co-operative

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