Visual Identity Standards PDF v.3 - The Co-operative

60 The Co-operative typeface
sabon Roman
sabon Roman italic
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abcdefghijklmnopqrstuvwxyz
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this roman weight is perfect for editorial
design and text-heavy documents or
reports. it should predominantly be used
for body copy text but, where exceptions
occur, it may be used in larger text. and
can also be used for captions.
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abcdefghijklmnopqrstuvwxyz
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the roman italic typeface should only be
used in body text to highlight or emphasise
words or for summarising text.
•It can also be used as bullet point sentences.
secondary font
Sabon is our secondary typeface. there are
four different weights. Although a classic oldstyle
font it actually complements the clean look of
Helvetica Neue Condensed, but has been chosen
for a particular reason.
Serif typefaces are easier to read if you’re setting
large amounts of text. The Roman weight is perfect
for editorial design and text-heavy documents
or reports.
Across the page you’ll see that Bold and Bold Italic
have also been included. However we discourage
using these for large amounts of copy.
Their use is suitable mostly for captions and
highlighting words within text.
the Roman Italic can be used for summarising text
and as bullet point sentences.