Visual Identity Standards PDF v.3 - The Co-operative

Consistent quality
A co-operative business gives its customers good
quality products and a great service at
a fair price, wherever and whenever they use it.
Trustworthy
A co-operative business is honest, open and fair with its
customers, behaving with integrity at all times and being
expert and accountable at what it does.
Rewarding
A co-operative business offers a welcoming, pleasing
and rewarding experience. It does something worthwhile
with its profits, leaving customers feeling that they’ve
done well by both themselves and others.
Community
A co-operative business builds a close relationship with
its customers by being there for them, reflecting their
needs and contributing to their communities.
Championing
A co-operative business makes things better for
its customers by creating, pioneering and implementing
innovative and socially responsible ideas that lead
its industry.
Our components
They play a very important part in differentiating us
from our competitors. They define us, which enables our
customers to understand what we stand for. They’re also
the key to creating strong brand communications.
The Co-operative visual identity
:
a successful business
with integrity
Our proposition
The single statement of our offer that is core
across all of our businesses. It is appealing
to customers and will persuade them to try us.
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